Create a Value Proposition by Knowing Your Target Audience

The next step in writing a value proposition is to identify your target audience and craft your message to them. Too many companies attempt to define their value proposition only in terms of their product. A product on its own, though, holds no value.

Essential Steps to Launch a Startup, Part 1

Launching a new start-up business is difficult and nerve-wracking even for those who know exactly what they're getting into. For those who have never gone into business for themselves, the entire start-up process can be overwhelming.

Things to Consider Before Becoming an Absentee Owner

When you hear the term "absentee owner," a picture of a venture capitalist in a three-piece suit might come to mind, but that isn't always the case.

How to Use Content Marketing in a Link Economy

The lifeblood of affiliate marketing is increasing streams of high-quality traffic. This increases the chances of both merchants and web publishers to increase their revenues. Still, obtaining these coveted visitors is only part of the equation. Once they arrive to a publisher's web page, filled with affiliate links, it is imperative that they don't leave right away.

6 Things I Wish I’d Known Before I Started My Company

My company is approaching its tenth anniversary. This important milestone has prompted me to look back at my decade as an entrepreneur. Founding and running a company has been the ride of my life, but it has had its fair share of ups and downs.

Buying an Ad vs. PR Efforts to Support Your Franchise

Unless your franchise agreement has a specific clause preventing you from marketing above and beyond your required regulations, you would do well to consider the question of ad purchases versus a public relations effort to boost your bottom line sales.

Does Marketing Keep You Up at Night? You’re Not Alone!

It's official. If you're worried about marketing your business or nonprofit, you're among friends. A new Adobe study highlights the anxiety many of us experience when it comes to marketing.

Going from Suck to Non-Suck as a Public Speaker

People often ask me for advice about public speaking, since I do a lot of it. Of course, it's often reported that people are more afraid of public speaking than death (which is not exactly empirically accurate, but it is close). In my experience, becoming a good public speaker is not a natural skill for anyone.

How to Recognize Your Value Proposition

At the heart of every successful business plan is a clear, concise, and concrete value proposition. This single statement sums up the entire foundation of your business, making it clear what you do and why you do it.

Home Healthcare Franchises

While young parents are busy working and taking care of their own children, their parents might need extra help with daily activities like making meals, remembering to take medication, or taking care of personal hygiene. Non-medical home health aid and advocate franchises are the solution to this problem.

Most Popular