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Narrow Your Focus

As you begin to look to at your marketing plan for the coming year, I’d like to suggest you adopt a theme of “narrow and deep” for your marketing and even your business model.   In other words, narrow…

How to Structure a Beneficial Commercial Real Estate Agent Relationship

Sitting down to the final contract signing with a franchisee marks an important moment in a franchisor’s path to growing their business. Despite the anticipation and relief between all involved parties, it’s more like the…

5 Questions to Ask Yourself Before Starting a Home-Based Business

Entrepreneurs who work from a home office are caught in a funny place between personal and professional responsibility. On one hand, you are at home—so you can see that there is housework to be done…

7 Excuses We Use That Crush Our Dreams

The emergence of so much change has many of us scratching our heads and feeling a bit overwhelmed. Just yesterday we were all chatting about “that” new social network called Facebook. We asked questions. Should…

Half of New Businesses Don’t Survive the First 5 Years: Don’t Be One of Them

At one time or another, most of us have thought about starting a business. The temptation of being your own boss, making your own schedules, and working for your own company can sometimes be irresistible….

3 Clever Ways to Attract New Clients

When running a business, repeat customers are one of your best assets. They provide a steady flow of income (most of the time), and they’re valued people you already have a history with. Though there’s…

The American Dream Embodied

Ah, the American Dream. As the stories of sacrifice, hard-work and struggle paying off with prosperity appear to be few and far between, it is always inspiring to see the underlying tenet of the magnificence…

Embracing the Unknown: How I Decided to Found My Own Business

A little over a year ago, I was the chief technologist at Dyn, the fastest growing private company in New Hampshire with an internet performance product suite that is changing how companies connect to their…

Small Biz Interviews: Reaching for the Sky

Krissy Jones and Chloe Kernaghan opened a Sky Ting, a yoga studio in Chinatown, just over a year ago. Lifelong dancers, they both got into yoga in college as a way of training or managing stress,…

Free (and Honest) Small Business Owner Job Description

I have stressed the importance of creating job descriptions before you start hiring to expand your small business. But I recently realized that I’ve never discussed a job description for the actual small business owner. Instead of…

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