Cold Calling is Alive and Kicking

Cold calling is alive—at least when you look at the number of posts proclaiming its death. Also, judging by the number of “cold calls”...

Seizing Opportunities When Competition Leaves Town

With all your proactive marketing campaigns, increased social media, and a continual eye on customer service, business is booming, right? But as you well know,...

Emails That Nurture Leads

Sending emails may be considered in this day and age the soon-to-be dinosaurs of digital marketing but the truth is they are still effective,...

What is AdWords Smart Bidding? Automated Bidding Strategies

With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at...

The Lesson of the 1-Legged Seagull

It’s easier to reach people today than ever before in history. However, that is both a blessing and a curse. Why? Because if it’s easier...

7 Referral Marketing Strategies to Boost Your Business

Referral marketing is a new twist on word of mouth marketing—one of the oldest and most effective means of promoting practically any type of...

Measuring the Impact of Your Digital Signage

Regardless of what your digital signage consists of, it is important to measure how effective it is and whether or not it is having...

3 Ways Publishers Can Optimize for Conversions

Conversion rate optimization is the best way to increase revenues without increasing the amount of money being spent on advertisements. Here are three ways that publishers can increase conversions.

3 Ways You Could Be Wasting Advertising Money

Businesses must rely on good advertising to bring them customers. It’s very difficult to generate organic leads and create a strong brand without it....

My Fish Bowl Story of Marketing Mistakes

Here’s a mistake I made that taught me a lot and helped me teach others. The Mistake Many years ago, I took a new product—early business planning...

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