Any entrepreneur who knows a great public relations pro understands how valuable these people are. Their ability to take information and create a strategy and narrative for best communicating that information is nothing shy of genius—truly.
Mobile marketing is quickly rising to the top as a necessary way to advertise your small business. More and more consumers are relying on their phones for staying connected, purchasing products and networking less on their computers.
Effective content marketing is less about volume than it is about the targeted alignment of content with a customer's needs. Amazingly, those needs can be met without spending a lot of money.
Entrepreneur Lloyd Hawthorne launched his Bronx-based Golden Krust Caribbean Bakery in New York City in 1989. But his first really big break came in the 1990s, when he won contracts to supply food to the prison at New York's Rikers Island and the New York City public school system.
There's a lot of talk going on in the online marketing industry about the seemingly imminent takeover of native advertising. Advertisers, publishers, bloggers, and affiliates all seem to be ready and waiting for the shift from traditional banner ads to sponsored content, expecting native advertising to really step into the spotlight in 2014.
The concept of provoking our customers, getting them to think about their businesses differently is a key element of providing insights. Paraphrasing Brent Adamson, to help...
Content marketing is a necessity for every company that needs B2B lead generation, although many companies are unsure about how to use it to acquire leads. In reality, B2B content marketing is very simple, but its success hinges on providing a continuous stream of fresh and valuable content that is focused on specific buyers.
Acquiring customers is often times the hardest part for a new business. In competitive industries, it may seem near impossible. Having a pre-existing customer...
The team at AdWords had been teasing about a huge update on 4/22 for better part of a month. Unlike Enhanced Campaigns, minimal information was provided ahead of time to agencies.
Knowing how to create videos is only half the battle. You also need to know which types of videos to create. So let's walk through the different types of videos you can leverage to increase visitor time on site, improve engagement levels and ultimately increase leads and sales.