The Power of the “Bookbook”: Why Print Marketing Still Matters

There has been discussion for a while now about "the death of print." This supposed extinction is due in large part to the overwhelming presence of all-things-Internet.

5 Ways to Perfect Lead Scoring with HubSpot

Have you ever wondered how to separate the sales ready leads from the ones that aren't quite there yet? The answer lies in the missing link to your current marketing strategy: lead scoring.

Increase Foot Traffic with Well-Designed Signs

Although they've been used for generations, signs are still excellent drivers of foot traffic to brick and mortar businesses. Signs should be a vital part of your offline marketing strategy to drive new customers and sales to your business.

Dude Where’s My ROI?

So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been...

Emails That Nurture Leads

Sending emails may be considered in this day and age the soon-to-be dinosaurs of digital marketing but the truth is they are still effective,...

Take Customers by the Hand with a Call to Action

Few businesses realize the importance of a strong call to action. In addition to a compelling marketing plan, you must take customers by the hand and lead them to action. What is a call to action? The call to action, simply, is telling people what to do to obtain your product or service. It’s a clear instruction of what steps to take, leaving no ambiguity about where to go.

Why Native Advertising is Taking Over

There's a lot of talk going on in the online marketing industry about the seemingly imminent takeover of native advertising. Advertisers, publishers, bloggers, and affiliates all seem to be ready and waiting for the shift from traditional banner ads to sponsored content, expecting native advertising to really step into the spotlight in 2014.

Gated Content

Whether you recognize the term or not—you’ve all seen and many of you have created gated content. That term refers to putting something on...

Targeting Trends to Pay Attention to in 2014

As Q1 of 2014 came to a close, we at Digishop Girl Media have taken a step back to review some of the tactics we feel are going to be vital to your digital strategy. Retargeting, Social Media Targeting and Cross Platform Targeting are the critical components of a solid digital marketing plan.

3 Time-Saving Hacks to Help You Close More Sales

I think we can all agree that a salesperson's time is their most valuable asset. I've been in sales longer than I can remember, so I know very well from experience just how much a salesperson's effectfiveness can suffer by limiting their productivity and misusing their time.

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