Advertise Where It Matters

There are more media options available for advertising today than there have ever been before. From social media to billboards, old school television to...

So You Gained Thousands of Social Media Followers: So What?

I just finished reading an Entrepreneur post by Ann Tran entitled, "How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime." Yeah, and...?

10 Tips to Generate Leads on Social Media

Did you know that about 80% of business transactions start online? How can you generate those types of business leads for your company? Easy. Social media.

Digital Advertising’s Biggest Demon

Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it's ever been before.

Emails That Nurture Leads

Sending emails may be considered in this day and age the soon-to-be dinosaurs of digital marketing but the truth is they are still effective,...

The Opportunities from Local Listings

Imagine this: You are new in town and eager to explore the popular restaurants that the area has to offer. Where is the first place you turn to find out?

Essential Tips for a Great Direct Mail Marketing Campaign

Direct mail marketing is regaining its position as the favorite sales tool of small businesses. Earlier direct mail was intended to reach the maximum number of recipients and was more of a shot in the dark, hoping to hit the right target.

VIDEO: Why Relying on Word of Mouth Marketing May Doom Your Business

Referrals are a great way to grow your business, but relying on them too early can crush your chances of getting the customers you need.

Discover the Yin and Yang of Marketing Alliances

There is strength in numbers and if you can form alliances with other businesses, you can grab some additional marketing strength. Earlier this year, I outlined...

Digital Coupon Marketing [Infographic]

Think that coupon marketing is just for the bigger domineering brands? Think again. Digital coupons are an easy and effective way of attracting new customers and rewarding existing customers. 92% of consumers used a coupon in 2013.

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