7 Ways to Avoid Online False Advertising Claims

A lot of business owners don’t realize that advertising is regulated by both the federal and state governments. Any advertising that deceives or misleads...

Location-Based Targeting Can Boost Mobile ROI

We've heard it time and time again—"mobile is the future!" But, besides knowing that mobile is a rapidly burgeoning sector of the digital marketing world, many brands and publishers don't know how to tap into its huge growth potential.

Mastering PPC: Tips and Tricks for Image Ads

Text ads may be the bread and butter of the paid search industry, but there is another ad type that also pulls its weight around the paid search house, and can be used in conjunction with your text ads. I'm talking about image ads.

Follow These 5 Tips to Acquire New Customers

Acquiring customers is often times the hardest part for a new business. In competitive industries, it may seem near impossible. Having a pre-existing customer...

Making Your Facebook Ads Work

Many “serious” businesses dismiss Facebook advertising. They think they understand the audience, and it feels too frivolous for the work they do/what they sell....

10 Awesome Headlines that Drive Traffic and Attract Readers

If you don't learn how to write a good headline, then the chances are you will have trouble attracting traffic to your website or blog. In a digital economy, that can cost sales, because you need readers to turn up to buy your goods and services.

Know Before You Buy: Behavioral vs Contextual Advertising

The scandals and controversies over personal data collection have been making headlines for the last few months. With the various revelations and the new European regulations,...

3 Easy Ways to Start Writing an Ad

When writing sales copy, most people start with the headline. Why? Because the headline is the first thing to appear in the copy. And so the logic goes: Start at the beginning and finish at the end.

An Entrepreneur’s Virtual Business Card

In the 21st century, we are all virtual entrepreneurs so we should have a digital or virtual business card! Many of the Cash Flow Show fans have...

How to Set Up LinkedIn Ads

After learning all about the different types of LinkedIn Ads, you’ve finally got the approval from your point of contact or your boss to start...

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