Promote Your Content Using Paid, Earned and Owned Channels

Some people think content promotion isn't complicated. It's just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple.

How to Choose Between Online and Offline Marketing Techniques for Your Business

Most, if not all, businesses can benefit from some blend of offline and online marketing techniques, but choosing which to focus on can be tricky. The bottom line is simple: try to determine what type of consumers you wish to connect with, and understand what will work best for them.

5 Ways to Turn Today’s Leads into Tomorrow’s Customers

There are a lot of statistics out there that say successful businesses should end up closing about one out of every three calls. But I know from experience...

How to Write Ads

It’s easy to say you want to put together an ad—but it’s a lot harder to write a compelling one that customers will remember. You might not think of yourself as a great writer, but by following some basic guidelines, you can create effective ad copy.

Dude Where’s My ROI?

So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been...

4 Tips for Writing a Strong Case Study

Case Studies are the marketing version of Aesop's Fables. Stories told to make a point or teach a lesson that demonstrates the value of your product or service. So how do you create a good case study?

Social Media Lead Generation

Think of social media as an engagement platform that allows you to interact not only with potential customers but existing ones as well. People go online for a variety of reasons when it comes to retail shopping.

Emails That Nurture Leads

Sending emails may be considered in this day and age the soon-to-be dinosaurs of digital marketing but the truth is they are still effective,...

5 Cost-Effective Ways to Increase Your Brand’s Visibility

Every day, the average adult consumes almost 10 hours of media and views about 360 media ads, according to research conducted by Media Dynamics....

Leveraging the Power of Converged Media

I think the idea of leveraging the power of converged media is both an old and a new idea. Media has changed (to say...

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