Mastering PPC: Tips and Tricks for Image Ads

Text ads may be the bread and butter of the paid search industry, but there is another ad type that also pulls its weight around the paid search house, and can be used in conjunction with your text ads. I'm talking about image ads.

Engage Customers with an Incentive Program

Have you wondered what you can do to add some spice to your business and get customers excited to come back? Maybe you should...

4 Tips for Using Facebook Lead Ads

Do you need more leads for your small business? Do you want to generate qualified leads from Facebook? Well, the best way to use Facebook for...

7 Referral Marketing Strategies to Boost Your Business

Referral marketing is a new twist on word of mouth marketing—one of the oldest and most effective means of promoting practically any type of...

The Lesson of the 1-Legged Seagull

It’s easier to reach people today than ever before in history. However, that is both a blessing and a curse. Why? Because if it’s easier...

5 Changeable Signage Options for Seasonal Marketing

When it comes to commercial décor, adaptability is one of the most important traits to consider. It is crucial to be able to adjust your marketing materials to keep up with sales, seasons, and other time-sensitive events.

My Fish Bowl Story of Marketing Mistakes

Here’s a mistake I made that taught me a lot and helped me teach others. The Mistake Many years ago, I took a new product—early business planning...

Why Print Marketing Materials are Still Important in 2015

Printed materials may have lost some luster since the advent of digital marketing, but, know this.... they are experiencing a resurgence.

Why Free Consultations Don’t Attract New Clients

A complimentary half-an-hour or one-hour consultation is a marketing tool that many service providers implemented as part of their customer acquisition strategy long ago....

Are You Wasting Time and Money by Not Qualifying Leads?

Getting new leads is at the core of customer acquisition. No warm or hot prospects = no new customers. There’s a plethora of lead generation...

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