Engage Customers with an Incentive Program

Have you wondered what you can do to add some spice to your business and get customers excited to come back? Maybe you should...

7 Ways to Avoid Online False Advertising Claims

A lot of business owners don’t realize that advertising is regulated by both the federal and state governments. Any advertising that deceives or misleads...

7 Referral Marketing Strategies to Boost Your Business

Referral marketing is a new twist on word of mouth marketing—one of the oldest and most effective means of promoting practically any type of...

5 Changeable Signage Options for Seasonal Marketing

When it comes to commercial décor, adaptability is one of the most important traits to consider. It is crucial to be able to adjust your marketing materials to keep up with sales, seasons, and other time-sensitive events.

My Fish Bowl Story of Marketing Mistakes

Here’s a mistake I made that taught me a lot and helped me teach others. The Mistake Many years ago, I took a new product—early business planning...

Why Print Marketing Materials are Still Important in 2015

Printed materials may have lost some luster since the advent of digital marketing, but, know this.... they are experiencing a resurgence.

Why Free Consultations Don’t Attract New Clients

A complimentary half-an-hour or one-hour consultation is a marketing tool that many service providers implemented as part of their customer acquisition strategy long ago....

The Lesson of the 1-Legged Seagull

It’s easier to reach people today than ever before in history. However, that is both a blessing and a curse. Why? Because if it’s easier...

Lights, Camera, Action! What Small Business Owners Can Learn from TV PR Stunts

The world of television PR is exciting and dynamic. Stunts are frequently large and elaborate, often involving a slew of celebrities and high-profile coverage. Even though their budgets are more modest, small business owners can take inspiration from these big-budget publicity events.

Are You Wasting Time and Money by Not Qualifying Leads?

Getting new leads is at the core of customer acquisition. No warm or hot prospects = no new customers. There’s a plethora of lead generation...

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