Posts Tagged ‘Website’
5 Ways to Increase Traffic to Your Company Website
Having a good website is becoming more and more crucial for businesses. It acts as an important point of information and contact for potential customers. Furthermore, many businesses which sell products also have an online shop which functions as another form of revenue. But not all websites achieve a constant stream of relevant traffic. This…
Read MoreIs Social Media a Waste of Time for Free Traffic?
In 2014 I wrote an article titled “Why You Should Forget Facebook.” The main premise of the post was that Facebook was reducing its organic reach. In fact the numbers showed it was trending to zero. So…. we dived into why using Facebook for organic and free traffic was becoming a waste time and you…
Read More9 Analytics Considerations for Redesigning Your Website
The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design and new experience will increase your bottom line …right? Redesigning your website can absolutely facilitate those expectations – but we’ve seen many more mishandled with aspects forgotten, ignored, or…
Read MoreThis One Marketing Tool That Could Be Just Right for You
One-page websites are on the rise, and might be just what you’re looking for when considering multiple types of website builders. The one-page website has a long history, but in the last few years has really come of age. What was once the cost-effective microsite or budget holding page has now become a de-facto work…
Read MoreScoring User Behavior for Audience Insights
Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need. In this post, we’ll introduce you to the concept…
Read MoreDon’t Ignore These SEO Problems That Could Be Hurting Your Ranking Power
Search engine optimization or SEO is being utilized by businesses big and small to increase traffic and conversions onsite. The stakes are high as Google AdWords and Bing Ads are gaining more and more real estate on the search results page pushing organic listings further down. To get any traffic requires your SEO campaign to…
Read MoreIt Takes a Balance of Creativity, Communication, and Technology to Make a Good Website
You’ve probably heard someone suggest that it’s important to have balance in your life, whatever your activity, your passion, or your business. This applies to holding on to the proven methods of the past and combining these with what will work in the near future. Balance is certainly essential when you’re in the process of…
Read MoreChoosing the Right Domain for Your Business: How to Avoid Mistakes
Having a website is essential for business success. It opens you up to millions of potential customers and affords you the opportunity to operate and compete on a global scale. However, like everything else related to business, you’ll need the right information when embarking on any website project. From SEO factors to using the right…
Read MoreProduct Feed Best Practices for Shopping Campaigns
Shopping campaigns are a great way for e-commerce retailers to sell their products online. Many retailers find it easy to set up shopping campaigns, as their product feeds are setup in a way that makes it easy to import to Google (and Bing) Merchant Centers. For other retailers, though, there is a significant lift needed…
Read MoreChoosing the Right Domain for Your Business: Things You Should Do
Choosing the right name for your business is very important. It practically defines who you are and what your brand is about. It’s not impossible to change a name, but if you’ve built a brand around it, this could effectively be associated with you for life. Just as your business name identifies you amongst customers…
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