Establishing Your Core Values

At the heart of every successful organization are its core values. A company’s core values are those principles or guiding lights that each staff member shares—those commitments they consider most important in their lives.
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Kindness Does Matter in Business

Spontaneous kindness makes such an impact of customers and employees and we just cannot forget about the power of this concept. Another recent research poll showed that the the brand attribute that customers had found important (up by 391% over 3 years) was “kindness and empathy.”
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Doing the Right Thing

Businesses really need to make sure everything they are involved in is in line with their missions. Every once in a while I see a company making a strategic decision, not because of the money, but because it is the right thing to do.
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