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Home / Archives for Value

Value

Everything You Do Adds or Reduces Company Value

Oct 30, 2018 By Dave Berkus

Each decision you make to commit resources—your money or your use of corporate or personal time—affects the future value of your business. Minor decisions, such as replacing employees who have left the company or replacing equipment needing updating, are usually considered operational in nature, and unless the business is changing direction, not relevant to this test. […]

Filed Under: Strategic Planning Tagged With: Decision Making, Value

On Differentiation

Sep 19, 2018 By Dave Brock

Differentiation is critical in helping customers select our solution over the alternatives. As important as it is, most sales people do a terrible job at differentiation. Ultimately, too many are unable to differentiate in meaningful ways, as a result they end up differentiating on price. Every time we win by taking pricing actions, we are […]

Filed Under: Sales Activities Tagged With: Competitors, Differentiation, Value

Determining a Pricing Strategy for Your Startup

Jun 21, 2018 By 1800Accountant

One of the most often overlooked tasks of any startup is developing a viable and effective pricing strategy. Whether your business provides products or services, the price you charge for those can make or break your bottom line. There are a number of considerations you should take into account when determining a pricing strategy for […]

Filed Under: Pricing Strategy Tagged With: Pricing, Startup, Value

How to Provide Value to Your eCommerce Customers

Jun 18, 2018 By SmallBizClub Contributor

Providing value is the ultimate goal of any self-respecting business venture. After all, the reason why customers opt for certain products and services instead of others has everything to do with how valued they feel. Consequently, the companies that manage to maximize their offerings in the eyes of consumers are the ones that tend to […]

Filed Under: eCommerce Tagged With: ECommerce, Value

So, What If You Run Out of Money?

May 30, 2018 By Dave Berkus

Money in the bank is like oil in the car. Certainly, you have many ways you are pulled every day, both tactical and strategic. But when money is the issue, your time, energy and focus are drained from other important areas of your life or business. Running out of money is not always synonymous with […]

Filed Under: Budgeting and Personal Finance Tagged With: Cash Flow, Growth, Value

What Does Your Pricing Say About You?

Jan 5, 2018 By Drew McLellan

Last week, we explored some of the key considerations that a business should take into account as they set their prices. But this week, I want to take a look at what your pricing strategy says about your offerings. I believe that pricing is a part of positioning and branding that is often overlooked. How […]

Filed Under: Pricing Strategy Tagged With: Competitors, Pricing, Value

Is Your Value Depreciating Unchecked?

Nov 21, 2017 By Susan Solovic

With very few exceptions, business owners include a depreciation schedule when they file their taxes. We become very familiar with these forms. They are black-and-white evidence of the relentless loss of value. Brian Tracy he points out that there is perhaps an even more important item that continually loses value that never shows up (at […]

Filed Under: Personal Readiness Tagged With: Skills, Value

Why the First $1,000 is the Hardest

Nov 17, 2017 By Danny Iny

You’re not getting paid what you’re worth. You feel under-appreciated, and no one takes you seriously. Your income comes in fits and starts, if at all… and it never adds up to enough. Here you are, trying to get your business off the ground, and it’s such a struggle that you’re almost tempted to throw […]

Filed Under: Pricing Strategy Tagged With: Business Services, Pricing, Value

Be Helpful or Be Gone

Sep 8, 2017 By Drew McLellan

Last week, we explored the idea that email marketing is about earning the audience’s permission to keep talking. I suggested that there were two equally important elements – intent and content – that had to be in sync if you want to stick around in someone’s in-box. Now it’s time to talk about being helpful. […]

Filed Under: Marketing Plans Tagged With: Content Marketing, Marketing, Value

Earning Your Spot in Their Email Inbox

Sep 1, 2017 By Drew McLellan

Weird as it sounds, with all of the new technologies, email seems almost old school today. It’s been around for decades and much like other mature mediums, we value and loathe it at the same time. Part of the loathing comes from the daily experience of being barraged by emails we didn’t ask for, don’t […]

Filed Under: Online Marketing Tagged With: Content Marketing, Email, Value

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