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Home / Archives for Understanding Customers

Understanding Customers

The Impact of Compassion

Nov 8, 2013 By David Horsager

Do not underestimate the bottom-line impact of compassion. The ability to show care, empathy, and compassion is a heavy component of trust. The ability is rooted in two long-standing virtues.

Filed Under: Relationships Tagged With: David Horsager, Trust, Understanding Customers

Experiencing What Our Customers Experience

Jul 29, 2013 By Dave Brock

Too often, there’s a huge disconnect between our organizations and our customers. Our customers and prospects are frustrated with us and we don’t understand the frustration.They don’t get it, we don’t get it, there is a giant disconnect.

Filed Under: Relationships Tagged With: Communication, Customer Experience, Dave Brock, Dealing with Complaints, Understanding Customers

Turning Your Value Prop Upside Down

Jul 19, 2013 By Dave Brock

We’re all proud of our value propositions! We feature them in our web sites, we’re trained to brag about them to our customers. Usually, when I hear people describe their company’s value proposition, the focus seems to be all about the company or the product.

Filed Under: Marketing Innovations Tagged With: Customer Acquisition, Dave Brock, Product Development, Understanding Customers, Value, Value Proposition

Do You Understand Your Differentiation? Does Your Customer?

May 13, 2013 By Dave Brock

Over the past few weeks, I’ve written a number of posts about Value Propositions and Pricing. They’ve generated a lot of conversation in various venues. One of the things that’s struck me is the lack of discussion on differentiation.

Filed Under: Marketing Your New Business Tagged With: Dave Brock, Differentiation, Marketing Strategy, Marketing Your Business, New Business, Pricing, Sales Process, Understanding Customers, Understanding Differentiation, Value Proposition

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“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”  —Steve Jobs

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