Posts Tagged ‘Trends’
Trends in Content Marketing
Content marketing is not new. It has its origins back in the late 1800s, but for most of us, it became apparent during the infomercial era. There have always been trends in content marketing. If you’re 40+, you might remember the Tony Robbins infomercials. They were thirty minutes of TV programming that was a blend…
Read MoreWhen to Follow Franchise Trends and When to Avoid Them
A quick internet search of “franchise trends” will turn up hundreds of results about the “next big thing” in the world of franchising. Is it a good idea for you to jump on those trends? In addition to the types of franchises on the rise, business models and funding sources are also subject to trends.…
Read MoreIs the Gig Economy Doomed?
As the traditional workforce has deemed itself immortal, can the gig economy measure up? The gig economy sparked following the Great Recession of 2008 as the demand for temporary and quick-starting jobs increased. In the decade since, however, the gig economy as expanded at an exponential rate. There are as many as 75 million American…
Read MoreThe Future of the Hemp Business
The 2018 Farm Bill legalized American production of industrial hemp, a non-psychoactive strain of cannabis sativa containing less than 0.3% THC. As hemp’s popularity increases, more than 1 in 4 Americans have consumed CBD to relieve pain, stress, and anxiety. Subsequently, the Cannabidiol industry is determined to hit $20 billion by 2024. The hemp market…
Read MoreRestaurant Industry Trends: What to Adopt and What to Not
Establishing and running a restaurant in the 21st century is not what it used to be. Even in the last decade, the industry has undergone tremendous change. Restaurant owners must be ready to adapt as their customers become increasingly knowledgeable, dine out more frequently and expect higher standards and a faster service. With a growing…
Read MoreIs Your Content Following the Trend?
Most businesses have accepted or even embraced the idea that without creating content, your website can’t hope to compete for search engine rankings, high visitor counts, or much engagement. There are just too many sites out there fighting for the same eyeballs that you want. If you don’t put something appealing and fresh in front…
Read More6 Ways to Prepare Your Company for the Future of Work
It’s time to take the drudgery and dread out of work at your business. You don’t like it, millennials won’t put up with it, and current productivity levels at work continue to decline. Only 32 percent of American workers are even engaged at work today. Most workers are still rushing to retirement, where they hope to escape…
Read MoreSurprise! How to Pick Up on a Trend
One of the truths about marketing is that our work often hints at or takes advantages of cultural trends that are on the rise. I love that we get to leverage emerging shifts and mine them for the truths they contain. They’re like a little surprise waiting for us around the corner. But to do…
Read More2019 Franchising Trends: The State of Franchising
The franchise space is experiencing rapid expansion. Consumer trends are shifting while technological advances are pushing franchisor boundaries—so much so, your friendly experts at America’s Best Franchises say it’s safe to expect continued growth in the franchising industry over the next few years. In the meantime, let’s take a look at the state of franchising…
Read MoreCould Small-Town USA Be the Future of the Manufacturing Industry?
There’s a scene in the 1971 film Willy Wonka and the Chocolate Factorywhere the title character shows off his “revolutionary, nonpollutionary, mechanical wonder” in action. Willy Wonka, with a twinkle in his eye, pushes a single button, and the entire machine whirs to life, mixing and milling and drilling. After a few seconds of constrained chaos, out pops a flawless,…
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