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Home / Archives for Trade Shows

Trade Shows

How to Step Up Your Trade Show Game

Dec 17, 2021 By Emily Newton

why-trade-shows-are-alive-and-well

Trade shows can be excellent for helping you engage with potential customers, meet others in your industry, and learn from peers. COVID-19 caused restrictions that limited event sizes, moving many trade shows online or canceling them. Now that they’re starting to happen again, use these tips to take your trade show experience to the next […]

Filed Under: Startup Tagged With: Trade Shows

Top Tips For Showcasing At Your Next Exhibition

Nov 17, 2021 By Jeremy Bowler

standing-out-at-a-trade-show

Photo by Julian V from Pexels When it comes to running a successful business, it is very important to market yourself as much as you can. Through marketing, you will spread the awareness of who you are, which then has the knock-on effect of bringing in new customers, increasing profits and raising the profile of […]

Filed Under: Sales and Marketing Tagged With: Exhibition, Trade Shows

Is Covid-19 The End Of The Trade Fair?

Sep 30, 2020 By Alessandro Lazzaro

Anyone familiar with international trade will surely know what a trade fair is: a bustling, crowded place, usually situated at the outskirts of big international cities, where small and medium enterprises show off their best products trying to find buyers for their target market. On the other side is a swarm of distributors, intermediaries, potential […]

Filed Under: Covid-19, Sales and Marketing Tagged With: Trade Shows

This is Exactly Why You Need to Promote Your Brand at Trade Shows

Jul 25, 2019 By Tom Gust

Trade shows and exhibitions are usually considered one of the more challenging marketing tactics because they cost so much time and money. However, a well-executed trade show venture can generate leads and increase engagement with your brand. If you want to network within your industry and promote brand awareness, trade shows are an effective, non-digital […]

Filed Under: Marketing Plans Tagged With: Marketing, Networking, Relationships, Trade Shows

Must-Attend Franchise Trade Shows and Conventions

Oct 19, 2018 By Bill Bradley

Choosing a franchise opportunity is a hefty task to conquer. It requires a massive amount of in-depth research. While exploring franchise websites are a great place to start, it’s even better to meet with franchisors in person. If you’re serious about franchising, consider attending a franchise trade show, convention or expo in your area. Not […]

Filed Under: Franchise Center Tagged With: Conventions, Franchise Business, Trade Shows

Investing in Exposure is the Secret Ingredient for Business Success

Aug 10, 2018 By Claudia Ortega Miro

When growing a business, having both capital and a goal are very important. However, in order to get the most out of your capital and for your business to reach the goals you have in mind, the best investment that you can have is exposure. Exposure is everything in a business because it gets you […]

Filed Under: Marketing Your New Business Tagged With: Events, Marketing, Trade Shows

8 Ways to Ensure Your Display Booths in Trade Shows are Effective

Oct 24, 2017 By Usman Raza

Small business owners know that trade shows are a great way to market your products and services. You meet a lot of people over a three- or four-day period. You get prospects and customer feedback. Trade shows also let you see competitors and how you are different. You are able to network with colleagues and […]

Filed Under: Sales Activities Tagged With: Planning, Trade Shows, Training

Why Trade Shows Are Still Relevant

Apr 14, 2017 By Lee Bierton

Marketers have a tendency to claim that rival fields are dying, and this has certainly been the case when writing about event marketing in recent years. With the rapid growth of digital marketing over the last decade, there has been a continuing trend of businesses shifting their budgets towards online ventures. Therefore, as the focus […]

Filed Under: Relationships Tagged With: Events, Marketing, Trade Shows

Questions to Ask Trade Show Organizers

Jan 3, 2017 By Deb Bixler

I am often asked how to tell which vendor events will be worth your time to attend. There are two things you should do to determine if a trade show is a good use of your time and money before signing up: Visit theevent as a guest and check it out for yourself. Often you will be surprised […]

Filed Under: Sales Activities Tagged With: Events, Planning, Trade Shows

What Franchise Trade Shows Are Worth Attending?

Nov 21, 2016 By Bill Bradley

If you’re considering buying a franchise, attending trade shows in franchising is an excellent way to help you determine if franchising is right for you, as well as introduce you to several potential brands to invest in. Franchise trade shows are held throughout the year, all over the world. Here are a few we think […]

Filed Under: Franchise Center Tagged With: Franchise Business, Trade Shows

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Small Biz Gems

“Nothing great was ever achieved without enthusiasm.” —Ralph Waldo Emerson
A lecturer, poet, and essayist, Ralph Waldo Emerson was the leading voice of the New England Transcendentalist movement of the mid-19th century, which valued insight over logic while also advocating for humanity’s inherent goodness. This revelation comes from the closing paragraph of “Circles,” a chapter in his 1841 book Essays, First Series.

“I insist on a lot of time being spent, almost every day, to just sit and think. I read and think. So I do more reading and thinking, and make less impulse decisions than most people in business.”  —Warren Buffet

 

“I have not failed. I’ve just found 10,000 ways that won’t work.”  —Thomas Edison

 

 

“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”  —Steve Jobs

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