Marketers: Are You Ready for In-App SEO?

Oh, what a thankless job it is to be a digital marketer. Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. This time the culprit is mobile.…

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The Technology of the Modern Business

There is no denying the importance of technology in any modern business setting. It has become abundantly clear that the companies that use the latest technology are the ones that are most successful. Of course there is more to it than that, but you can be sure that today’s business giants are not still relying…

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Growing a Business with the Cloud

Before the cloud came, starting a business was a risky move—you needed to do extensive market research and invest a considerable amount of money in infrastructure alone, and if you happened to get your research wrong, or business simply didn’t go the way you planned, bankruptcy was almost imminent.
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Bringing Your Own Apps to Work

Mobile apps for business is on the rise, and the two areas that are the most prevalent in the mobile workplace are Bring You Own Apps (BYOA) and Enterprise Apps. The following infographic highlights these trends:
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5 Ways Virtual Servers Will Boost Your Small Business

Even if it seems a rather novel technology, we’ve been switching to virtual servers for at least a decade now. Despite the continuing popularity of this solution, business owners are still reluctant to fully embrace it, believing that physical servers offer optimal levels of both security and efficiency.
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