Leave the Ad Bidding Headaches to Software Programs

These days, if you happen to be in a marketing presentation, you cannot escape hearing “big data” and “personalized advertising” a couple of times, at least. Then there will be the epic cliché of advertising—“the right message to the right person at the right time at the right place.” It has been around for a…

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4 Ways to Give Your Small Business More Online Security

Picture this: you just started a small business. You’re growing your company, adding new contacts, new customers, and increasing your profits. You’re busier than you’ve ever been before. But then something happens. Your website gets hacked. Highly sensitive information is exposed. There are liabilities, legalities, and you’re at a loss. You’re devastated. Your once-beautiful dream…

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Why Software Subscription Serves It Up Fresh

Take General Mills and its goal to eliminate artificial flavors and colors in cereals due to the consumer demand for simple ingredients. That’s easier said than done when entire product lines, food production, and recipes require overhauls on a massive scale. But, in the end, it’s a matter of market survival and a better product. Waves of…

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An ERP Solution Can Empower and Grow Your Business

Business is advancing and evolving at a rate never before experienced, and an ERP system (Enterprise Resource Planning Solution) has become a key element to business survival. An ERP solution centralizes, integrates and automates all of your core business processes, such as tracking inventory, regulating finances and taking orders; although it does not stop there.…

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3 Tips to Handle High Volume Sales

If you’re a small business and you’re rapidly growing, you may face the issue of dealing with high volume sales. The question is how to handle it effectively. Extra staff or overtime work? Are there other solutions? Let’s look at some tips and solutions that may be really useful for small business. Upgrade your sales…

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Will Ad-Blocking Software Destroy Mobile Advertising?

Full disclosure: I don’t like online ads. As a digital marketer who spends most of his day on the computer, they tend to slow me down and distract me from my work (which, somewhat ironically, often finds me creating online ad campaigns). In fact, I have the Chrome AdBlock Plus extension installed on my laptop…

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Essential Solutions for Safer Online Transactions

Doing business online can be risky. Online banking websites, online shopping, and an endless supply of apps that want your credit card details are the tip of the iceberg when it comes to threats to the money your small business earns online. While these are all convenient ways to bank, shop, and do business, there’s…

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Digital Security: Effective Data Protection Tools for Businesses

Protecting crucial business data has always been important. But in this new world where major companies are hacked on a seemingly weekly basis, businesses have to be more careful than ever before. Only recently Carphone Warehouse became the latest major company to be affected by a data breach. But there are plenty more smaller businesses…

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The Technology of the Modern Business

There is no denying the importance of technology in any modern business setting. It has become abundantly clear that the companies that use the latest technology are the ones that are most successful. Of course there is more to it than that, but you can be sure that today’s business giants are not still relying…

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