Posts Tagged ‘Social Media’
The Do’s and Don’ts of Getting Started with Pinterest Advertising
In September 2018, Pinterest reported that 250 million people used the social platform every month, which is 25% more than the number of people who used Pinterest in September 2017. This year-over-year growth is astounding since Pinterest is a lot younger than other social platforms (launched in 2010). Pinterest has become another vital channel to reach prospects…
Read MoreHow to Build Social Media Influencer Engagement
In days gone by, the only form of “word-of-mouth” marketing took place between people in everyday conversation. Emails and phone calls definitely changed the way we communication, but the biggest game changer has undoubtedly been social media. While starting out as places friends could share about their lives, social media has become a crucial marketing…
Read MoreIs It Possible to Make Money on Social Media?
Social media is an ever-growing juggernaut of personal and professional connections, interactions, and experiences. Facebook alone has over 2 billion active users a month, and that number is steadily increasing. And everyone knows about “influencers,” Instagram or YouTube personalities that make a living from working with companies to promote their products and services to a…
Read MoreHow to Build a Twitter Campaign
It’s likely you’ve landed yourself on this post because you’re either 1) curious about how to advertise on twitter or 2) you want to launch a Twitter campaign for your client but aren’t really sure where to start. Is Twitter the right platform? Before you launch on Twitter, it’s important to make sure that it’s…
Read MoreMeasure Your Twitter Campaigns with Conversion Tracking
Conversion tracking is the most important and valuable aspect of digital marketing. It lets you track the actions on your site that drive value for your business, whether those are purchases, content downloads, lead form fills, or video views. Without it, digital marketers would be spending money blindly and probably losing their jobs in the…
Read MoreYour Social Media Needs a Stronger Voice. Here’s How to Get One.
Platforms like Facebook, Instagram, and Twitter are fantastic free business tools. They allow us to promote what we do, share relevant information, and engage with customers quickly and effectively, on a more personal level than ever before. When we get social media interaction right, the results can be instant and astounding. But used badly, social…
Read More5 Tips for Small Businesses to Thrive in Big Business-Dominated Industries
It is easy for small businesses to get intimidated in a competitive market place dominated by big brands. Even though many startups enter the market with much enthusiasm and motivation, they sometimes succumb to the pressures of trying to stay in business and keeping up with other numerous brands that provide similar value but have…
Read MoreHow Your Company Can Beat Social Media’s Decline
2018 has been a challenging year for a lot of brands, especially because of social media. Social media consumption is at an all time high, but user satisfaction is dipping dramatically. Recent studies at the University of California show that there’s a correlation between high Facebook usage and negative physical and mental health, as well…
Read MoreFinding Your Paid Social Audience Persona
You know that saying, “If a tree falls in the woods and no one is around to hear it, does it actually make a sound?” Well, this same philosophy can (and should) be applied to your paid social campaigns. If you create a great social ad without curating the right audience, will anyone actually see…
Read MoreYou Can’t Be Anti-Social Today
I’m wrapping up my series on the marketing channels you need to consider for 2019 with our last channel: social networks. Don’t forget to consider the other channels we’ve discussed as you map out your 2019 plan. Just to refresh your memory, they are: Digital video Podcasting Infographics Webinars and webcasts Ratings and reviews Website…
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