So you have a Facebook business page and you use it to stay in the social media game, engage your prospects and customers, and respond to inquiries and/or complaints. With 80 million business pages, including 41% of all small businesses worldwide, is it worth your efforts? Well… yes and no. According to a study of 43 million posts […]
Social Media Marketing
7 Important Research Takeaways to Know for Social Media Marketing
When was the last time your smaller business or nonprofit organization reviewed its social media marketing strategy and tactics? If you answered, “never” or “not recently,” you could be wasting valuable resources on the wrong approach! Things change so rapidly. What you’ve been doing may NOT be what you should be doing now. I recently reviewed new data from […]
8 Ways to Market Your Dental or Healthcare Practice via Instagram
If you’re not on Instagram, you better get to it. Instagram is a social media platform that is easily one of the top marketing platforms out there. With millions of users using it daily, you better believe it’s a great tool to utilize for your business’s growth. More and more consumers follow their favorite brands […]
Here’s What Running Multiple Facebook Ads Does for Your Business
A question we’re often asked is, “Should I have more than one Facebook ad running?” Or “Does having multiple ads even work?” The short answer is, yes! Absolutely. We don’t have anything against running multiple ads running, and in most cases we recommend it. Here’s why. Before we get ahead of ourselves though, let me […]
A Delicate Balance
In the Mad Men days of advertising, it was all about mass media, reach and frequency. How many people can you reach and how often can you get your message in front of them? Today’s marketing is a little more complicated than that. The channels have shifted from print, radio, and TV to more than […]
Social Media Marketing: DIY vs. Hiring a Social Media Company
Social media marketing has become an essential part of growing a business in today’s technologically adept world. There are so many people on social media these days, it makes a lot of sense to take your business directly to their feeds. You have a huge opportunity to take your brand to the next level by […]
How Important is Social Media Marketing in E-Commerce?
An average person uses social media platforms to spread gossip, to post selfies, to share memes, etc. However, in the fast-paced world of E-commerce, business people use different social media to gather leads and drive traffic for sales conversion. The various fads in social media are monumental. That is why E-commerce people try to blend […]
Video Content: The Future of Social Media Marketing
In the digital marketing world, trends are constantly emerging. To stay competitive, brands need to stand out and adapt to evolving trends or else they risk falling behind and losing the interest of their target audiences. My recommendation? Expand your marketing beyond image ads by incorporating video content. The rise of paid video ads is one […]
6 Surefire Ways to Step Up Your Instagram Marketing
Instagram is more than just a network for picturesque breakfasts and cappuccinos. In modern digital marketing, it’s one of the best platforms for establishing your social presence, maximizing your online reach, and bringing more traffic to your website. Currently, there are over 600 million Instagram users ready to consume your social media content. Being the […]
Social Media Marketing is Disappointing Marketers
Last month, I blogged about the CMO Survey that demonstrated how few companies are able to prove the impact of their social media activities quantitatively. And, that social media contributes little to company performance. So, now what? The Leapfrog Marketing Institute’s 2016 Planning Report adds more fuel to the fire. The report focuses on how marketing executives are evolving […]
