Social media is a hot marketing ticket these days, and one that has become increasingly more beneficial to a company’s bottom line. A June 2021 poll done on behalf of Sprout Social found that 78% of consumers are more willing to buy from a brand after a positive interaction with that brand on social media. […]
Social Media Marketing
7 Powerful Ways to Use Twitter Influencers
Twitter has come a long way over the last 14 years. From the early days of random egg-shaped avatars screaming into the void over 140 characters about why one celebrity’s dress was better than the other to modern election cycles. The cynic might view Twitter as nothing more than megaphone-assisted political diatribes without an edit […]
7 Social Media Strategies for Small Business
Social media is the way of the future – but sometimes it is hard to keep up. If you are a small business owner, knowing how to leverage social media is essential in the 21st century. In order to build success, it’s important to know how to navigate all of the latest social media tools. […]
3 Marketing Techniques Every Small Business Should Use
Effective marketing is essential for every business, regardless of what sector you operate in. Whether you’re a B2B service business or a B2C e-commerce retailer, you’ll need to market your brand if you want to attract new customers and increase the lifecycle value of your existing customer base. While every company wants to maximize their […]
Is Social Media Marketing Really Worth the Investment?
Social media marketing has long been used as a tool to reach a wider audience, make a bigger impact, and improve the reputation of your brand. Back in 2005, it was an entirely novel concept, used only by the most cutting-edge brands, and was the subject of mockery from mainstream marketing and advertising professionals. By […]
The Ultimate Guide to Building Your Online Presence
Maddi Bazzocco / Unsplash You already know that you should be present online – any brand or personality who wants to attract interest is aware of this. But being present is not the same thing as having a presence. One is passive; the other is active. The great news is that nurturing an online presence […]
8 Practical Ways to Improve your Blog Visibility
With an ever increasing number of websites coming online every day, it can be challenging to get your share of web traffic. There are various ways you can increase the visibility of your blog simply by making use of the right tools. When discussing visibility, I’m not referring to how well your blog is designed […]
5 Creative Marketing Ideas for Small Business
Getting your brand’s name out there is essential for you to make money. It really is as simple as that. If people don’t know who you are and what you or sell, then chances are business won’t be as good as it could be. Thinking outside the box when it comes to marketing can help […]
7 Essential Tips For Increasing Your Social Media Engagement
Anybody can get a social media account and start a Facebook or Instagram page. That part is easy. Merely having a presence on social media channels however isn’t enough. It isn’t going to get you sales. Having an engaging presence is what gets you sales. Increasing social media engagement is more than posting content or […]
Your PPC Strategy Should Look Like This In 2020
All industries have a reflection and rejuvenation period at the start of every decade. The marketing industry is no different. The bread and butter of all marketing companies and businesses looking to start a marketing campaign is the PPC (pay-per-click) ad. This type of ad is the most cost-effective as it’s essentially like an ambush […]
