Small Budget, Big Impact: Marketing Strategies for Startups

Office workers sitting at table with coffee

Cash-strapped but brimming with potential? Welcome to the exciting (and sometimes nerve-wracking) world of launching a startup. Fear not, fellow entrepreneur! Marketing magic doesn’t require a bottomless bank account. With a dash of creativity and a strategic plan, you can make a splash without breaking the bank. Here’s your arsenal of marketing strategies for startups…

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4  Ways to Foster and Keep Consumer Engagement

a stylized photo emphasizing targeting consumer engagement

The internet has created a paradox in the world of marketing. On the one hand, it’s so much easier to publish content than it used to be. Many marketing channels are free or affordable, and there are very literally billions of people who can be reached. The playing field is more accessible, which means there…

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Social Media is Key to Small Business Advertising

For small businesses, advertising generally isn’t optional — it can be vital for turning a fledgling independent business into an established, successful one. But as new advertising options emerge, it can be difficult to know which investments make sense, especially for newer businesses with more limited budgets. A new survey from Visual Objects — a portfolio website…

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4 Killing Social Media Trends to Watch Out For In 2022


Image source: Freepik No doubt, digital marketing keeps changing at lightning speed especially when it comes to search engine optimization and social media. It seems like monthly there are emerging new social platforms, new digital tools, and changes to algorithms. One thing for certain is if you are a business or work in digital marketing,…

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How To Utilize Social Media To Optimize Publicity For Your Business

using social media for publicity

Photo by Brands&People on Unsplash Social media marketing enjoys a plethora of advice articles, businesses, and forums, and there’s a good reason for this immense popularity. Not only is it highly effective, there is also an ocean of information out there on the topic. That might seem overwhelming, but that’s where a Facebook ad agency…

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How to Use Social Media For Your Marketing Campaign


The presence of social media in marketing is no longer a surprising phenomenon nowadays. This is no wonder since Facebook, Instagram or Twitter and all social media platforms are a real goldmine from a marketing standpoint since you can reach a huge number of people at a relatively affordable price. It is not in vain…

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5 Proven Ways to Grow Your Small Business on Social Media

With more than four billion people worldwide spending an average of two hours and 25 minutes on social media, it doesn’t come as a surprise that 72% of SMB businesses are using it to market themselves. We can’t blame them. It presents an opportunity to build brand awareness, reach their target audience, keep their existing…

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10 Ways a Social Media Presence Could Impact Your Business

Social media is a hot marketing ticket these days, and one that has become increasingly more beneficial to a company’s bottom line. A June 2021 poll done on behalf of Sprout Social found that 78% of consumers are more willing to buy from a brand after a positive interaction with that brand on social media.…

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7 Powerful Ways to Use Twitter Influencers


Twitter has come a long way over the last 14 years. From the early days of random egg-shaped avatars screaming into the void over 140 characters about why one celebrity’s dress was better than the other to modern election cycles. The cynic might view Twitter as nothing more than megaphone-assisted political diatribes without an edit…

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7 Social Media Strategies for Small Business

Social media is the way of the future – but sometimes it is hard to keep up. If you are a small business owner, knowing how to leverage social media is essential in the 21st century. In order to build success, it’s important to know how to navigate all of the latest social media tools. …

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