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Home / Archives for Social Media Marketing

Social Media Marketing

7 Social Media Strategies for Small Business

Jan 27, 2021 By Igor Zagradanin

Social media is the way of the future – but sometimes it is hard to keep up. If you are a small business owner, knowing how to leverage social media is essential in the 21st century. In order to build success, it’s important to know how to navigate all of the latest social media tools.  […]

Filed Under: Sales and Marketing Tagged With: Social Media Marketing

3 Marketing Techniques Every Small Business Should Use

Jan 18, 2021 By Louise Harris

Effective marketing is essential for every business, regardless of what sector you operate in. Whether you’re a B2B service business or a B2C e-commerce retailer, you’ll need to market your brand if you want to attract new customers and increase the lifecycle value of your existing customer base.  While every company wants to maximize their […]

Filed Under: Online Marketing Tagged With: Social Media Marketing

Is Social Media Marketing Really Worth the Investment?

Nov 25, 2020 By Jenna Cyprus

Social media marketing has long been used as a tool to reach a wider audience, make a bigger impact, and improve the reputation of your brand. Back in 2005, it was an entirely novel concept, used only by the most cutting-edge brands, and was the subject of mockery from mainstream marketing and advertising professionals. By […]

Filed Under: Social Media Tagged With: Social Media Marketing

The Ultimate Guide to Building Your Online Presence

Oct 30, 2020 By Brian Meert

Maddi Bazzocco / Unsplash You already know that you should be present online – any brand or personality who wants to attract interest is aware of this. But being present is not the same thing as having a presence. One is passive; the other is active. The great news is that nurturing an online presence […]

Filed Under: Online Marketing Tagged With: Social Media, Social Media Marketing

8 Practical Ways to Improve your Blog Visibility

Aug 24, 2020 By Jason Chow

With an ever increasing number of websites coming online every day, it can be challenging to get your share of web traffic. There are various ways you can increase the visibility of your blog simply by making use of the right tools. When discussing visibility, I’m not referring to how well your blog is designed […]

Filed Under: Technology, Website Tagged With: Google search, Infographics, SEO, Social Media Marketing

5 Creative Marketing Ideas for Small Business

Jun 8, 2020 By John England

Getting your brand’s name out there is essential for you to make money. It really is as simple as that. If people don’t know who you are and what you or sell, then chances are business won’t be as good as it could be. Thinking outside the box when it comes to marketing can help […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Contests, Social Media Marketing, Sponsorship

7 Essential Tips For Increasing Your Social Media Engagement

Apr 8, 2020 By George Mathew

Anybody can get a social media account and start a Facebook or Instagram page. That part is easy. Merely having a presence on social media channels however isn’t enough. It isn’t going to get you sales. Having an engaging presence is what gets you sales. Increasing social media engagement is more than posting content or […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: Facebook, Social Media Marketing

Your PPC Strategy Should Look Like This In 2020

Feb 25, 2020 By Jeremy Bowler

All industries have a reflection and rejuvenation period at the start of every decade. The marketing industry is no different. The bread and butter of all marketing companies and businesses looking to start a marketing campaign is the PPC (pay-per-click) ad. This type of ad is the most cost-effective as it’s essentially like an ambush […]

Filed Under: Advertising and Lead Generation, Online Marketing, Sales and Marketing Tagged With: Advertising, PPC, Social Media Marketing

How to Get Inbound Marketing Right on Instagram

Oct 7, 2019 By Anand Srinivasan

A typical social media marketing campaign works like this—you spend weeks, or even months creating valuable content on your account. At the same time, you start following users in your niche, engaging with them and capturing enough attention for them to follow you back. Sometimes, if you have the budget, you may also consider bypassing […]

Filed Under: Online Marketing Tagged With: Inbound Marketing, Instagram, Social Media Marketing

The Good and Bad of Facebook Business Pages

Oct 8, 2018 By Elaine Fogel

So you have a Facebook business page and you use it to stay in the social media game, engage your prospects and customers, and respond to inquiries and/or complaints. With 80 million business pages, including 41% of all small businesses worldwide, is it worth your efforts? Well… yes and no. According to a study of 43 million posts […]

Filed Under: Online Marketing Tagged With: Engagement, Facebook, Social Media, Social Media Marketing

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