For small businesses, advertising generally isn’t optional — it can be vital for turning a fledgling independent business into an established, successful one. But as new advertising options emerge, it can be difficult to know which investments make sense, especially for newer businesses with more limited budgets. A new survey from Visual Objects — a portfolio website […]
Social Media Marketing
4 Killing Social Media Trends to Watch Out For In 2022
Image source: Freepik No doubt, digital marketing keeps changing at lightning speed especially when it comes to search engine optimization and social media. It seems like monthly there are emerging new social platforms, new digital tools, and changes to algorithms. One thing for certain is if you are a business or work in digital marketing, […]
How To Utilize Social Media To Optimize Publicity For Your Business
Photo by Brands&People on Unsplash Social media marketing enjoys a plethora of advice articles, businesses, and forums, and there’s a good reason for this immense popularity. Not only is it highly effective, there is also an ocean of information out there on the topic. That might seem overwhelming, but that’s where a Facebook ad agency […]
How to Use Social Media For Your Marketing Campaign
The presence of social media in marketing is no longer a surprising phenomenon nowadays. This is no wonder since Facebook, Instagram or Twitter and all social media platforms are a real goldmine from a marketing standpoint since you can reach a huge number of people at a relatively affordable price. It is not in vain […]
5 Proven Ways to Grow Your Small Business on Social Media
With more than four billion people worldwide spending an average of two hours and 25 minutes on social media, it doesn’t come as a surprise that 72% of SMB businesses are using it to market themselves. We can’t blame them. It presents an opportunity to build brand awareness, reach their target audience, keep their existing […]
10 Ways a Social Media Presence Could Impact Your Business
Social media is a hot marketing ticket these days, and one that has become increasingly more beneficial to a company’s bottom line. A June 2021 poll done on behalf of Sprout Social found that 78% of consumers are more willing to buy from a brand after a positive interaction with that brand on social media. […]
7 Powerful Ways to Use Twitter Influencers
Twitter has come a long way over the last 14 years. From the early days of random egg-shaped avatars screaming into the void over 140 characters about why one celebrity’s dress was better than the other to modern election cycles. The cynic might view Twitter as nothing more than megaphone-assisted political diatribes without an edit […]
7 Social Media Strategies for Small Business
Social media is the way of the future – but sometimes it is hard to keep up. If you are a small business owner, knowing how to leverage social media is essential in the 21st century. In order to build success, it’s important to know how to navigate all of the latest social media tools. […]
3 Marketing Techniques Every Small Business Should Use
Effective marketing is essential for every business, regardless of what sector you operate in. Whether you’re a B2B service business or a B2C e-commerce retailer, you’ll need to market your brand if you want to attract new customers and increase the lifecycle value of your existing customer base. While every company wants to maximize their […]
Is Social Media Marketing Really Worth the Investment?
Social media marketing has long been used as a tool to reach a wider audience, make a bigger impact, and improve the reputation of your brand. Back in 2005, it was an entirely novel concept, used only by the most cutting-edge brands, and was the subject of mockery from mainstream marketing and advertising professionals. By […]
