Digital signage has long been a popular marketing method utilized by both small and large companies alike, and in 2019, we can expect to see even more business taking advantage of the benefits that this powerful marketing tool has to offer. The digital signage scene is set to undergo some major changes which will help […]
Signs
The Importance of Digital Signage in Developing Brand Recognition
Digital signage is an extremely effective tool when boosting sales, engaging an audience and increasing traffic, however the overriding key feature is its ability to increase brand recognition. Brand recognition is crucial to the success of any business and adopting digital signage into your marketing campaign is a great way to achieve results. Lending itself […]
Digital Signage Content: Successful Marketing Techniques to Drive Engagement
For many businesses, the question has long since ceased to be whether or not they need a digital screen and is now whether or not they are making the most effective use of digital screen technology. Here are four tips to making the most of your digital signage. Understand your footfall and pick your screen […]
High Brightness Signage Does More Than Advertise: It Creates Positive Customer Relationships
Over the last few years, digital signage has been one of those emerging technologies that most businesses think they should make use of, but one that only some businesses did. However, more and more businesses have begun adding digital signage to their advertising arsenal, having recognized the opportunities that it provides. Whether or not to […]
7 Proven Ways to Use Digital Signage in Your Small Business
You’ve probably been to your local fast food chain and noticed that they’ve switched to digital signage for displaying their featured menu items. And if you stop by big stores, you would notice that most of them have replaced their cardboard or paper signs with TV screens displaying their latest offers and deals. If you’re […]
Get More B2B Customers with Site Signage
One of the best ways to market your company is to have signs and banners put up on job sites. Signs tell curious prospects what kind of work you do. Signs at multiple sites have an even bigger impact. Frequently seeing your signs around town tells customers that you are good at what you do, […]
Why Your Signs Matter
To simplify complications is the first essential of success. ~George Earle Buckle Signage plays an important role in every business. Not only do signs convey information to your customers, but they also bring new customers in. Clearly, spending money on great signage is a wise investment, but it is important to remember that not all […]
First See It the Way It Is. Only Then…
There are certain natural laws of life. They are not necessarily good or bad. They just are. They are immutable; unchangeable.
Do Your Signs Send the Right Customer Service Message?
Signs can reinforce your brand and your customer service commitment or they can negate the very image you are trying to project. When was the last time you did an audit of the visual first impressions received by your customers?
Show Me a Sign—One That REALLY Sells the Idea!
I recently saw a photo of a sign that—macabre as it was—no doubt brought some laughs. I immediately went into sales and marketing mode and thought of how perfect a message it was, including all the basic elements.
