Why We Miss Our Goals

Tell me if this scenario sounds familiar. You know exactly what you want to do. You have it all figured out. And then somewhere along the line, something happens. You’re not even sure what it was—all you know is the end result: whatever it was you were planning, it didn’t get done.
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Applying Political Terms to Marketing Segmentation

There are important insights for product marketing that actually come from the political world. One of the most important lessons is in how to segment the market, identifying which customers to go after and which ones to ignore. You can save time and money by focusing on your most productive targets.
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Invent Your Opportunities

You never know which opportunity will end up being the one that really turns into something big, but if you don’t ever try, then you’ll never get anywhere. You have to always be thinking, always moving, always improving. The one thing you can’t do is sit back and wait for things to happen to you.
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Success Doesn’t Happen by Accident

Do you ever wonder how people at the top got to where they are? The answer is simple: hard work and fundamentals. It can be tempting to look for a shortcut to success, but the only route to lasting, sustainable success is through perseverance and a focus on getting the basics.
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Focus on Your Top Priorities

It seems like there’s never enough time in the day to do all the things you want to do. In fact, sometimes it seems like there’s not even enough time to do all the things you need to do! Entrepreneurs must prioritize their most important tasks to create a strong foundation for the business.
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Green Business Standards and Certifications

Environmentally conscious consumers look for products and services that have been certified by credible organizations. Do you know if your products are eligible for any certifications? This guide outlines some of the most well-known certifications and standards in a wide range of industries.
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Your Focus

The difference between people who make good choices and people who make wrong choices is their focus. We all face obstacles in what we do, but people who keep their purpose in mind and know where they are going will make easier, better choices.

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What Do I Want

To get anywhere, you have to know where you are going. You have to begin with a destination in mind. In business, you have to know what it is that you want—where do you want your business to be in a week, a month, or a year?

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Eliminate Non-Productive Efforts

Not all the things you do are created equal. Choosing to do the right things is important, but equally important is choosing what things not to do. A few of your activities are likely driving the majority of your results, leaving a lot of non-productive activities filling your day.

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Make Time for Strategic Planning

Small business entrepreneurs must have a plan. Too many small business people, however, don’t make enough time for strategic thinking and planning. Here are 5 simple tips to make sure you’re making the plans you need for your business’s future.
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