3 Small Business SEO Essentials for 2024

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As 2024 rolls on, just like last year SEO continues to evolve rapidly. For the small business, staying ahead of these changes is difficult but yet it is crucial to maintaining your online visibility and, as such, your competitiveness. With this in mind, Brand Nova Digital is here to give us advice on three small…

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What Are the Best Practices for Maximising ROI?

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When boosting your search engine, there are three key areas you need to focus on: getting other sites to link to yours (backlinks), making sure your website is technically up to snuff (technical tweaks), and creating content that grabs attention and keeps visitors coming back (top-notch content). So are there any best practices for maximising…

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How To Increase Brand Awareness for Your Company

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Building brand awareness is a critical component of any company’s marketing strategy. In our constantly connected world, the battle for customer’s attention is fierce. To ensure your brand stands out from the crowd, a multifaceted approach is necessary. From physical leaflets to SEO strategies, there are numerous ways to raise your company’s profile. Below, we…

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Optimizing SEO: A Guide to Creating Internal Links in WordPress

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When it comes to navigating the vast landscape of the internet, internal links play a crucial role in guiding both users and search engines through the digital maze. These seemingly humble links hold the key to not just enhancing your website’s SEO but also creating a smoother, more enjoyable experience for your visitors. Internal linking isn’t…

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Keyword Intent: The Key to Unlocking SEO Success

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Keywords are a vital part of search engine optimisation and digital marketing as a whole. Keywords are specific words and phrases weaved into content to improve how it ranks in search engine results pages (SERPs). Alongside determining which keywords to target, it’s also important for marketers to understand the intent linked to those keywords, as…

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4 Major Benefits of Dedicated Hosting for SEO

Today’s business world is very competitive, so it’s important to have a solid online presence. To ensure your website works effectively and meets its goals, employing excellent web hosting services is critical. By 2027, the global web hosting market is expected to reach a staggering $183.05 billion. Dedicated hosting stands out among its counterparts due…

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SEO or SEM: What to Choose for Your Small Business Website?

Medium and small businesses usually feel high competition if they operate in the same market as large businesses. A deliberate SEO and SEM marketing strategy can change everything and make a small business become a game changer. Also, SEM for small businesses is highly recommended to stand out from the crowd or promote niche products.…

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3 Easy SEO Tips for New Small Business Owners


SEO, or search engine optimization, is a very effective way to improve your new business’s reach and overall conversion rates. That being said, although there are many benefits that come with SEO marketing, it can be challenging to do and stay on top of – alongside every other aspect of running a business. If you…

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Google’s Core Update: How it Impacts Your SEO

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If Google’s recent core update has impacted your SEO rankings, maybe it’s time to look beyond restoring your SERs (search engine rankings) by building an “update-proof” website. Let’s face it: Google search engine algorithms and automated ranking systems change all the time. A robust, responsively designed website will be better positioned to deliver strong SERs, even when…

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7 Quick Ways To Increase Your Website Traffic

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As a website owner, you need to constantly work towards increasing website traffic. Increasing your web traffic is a must to grow your website and/or business. However, it’s easier said than done. Increasing your web traffic requires a lot of work. Luckily, there are plenty of things you can do to effectively accomplish your goal…

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