Research has it that unique audiences are the hardest to find. In fact a recent study showed that niche markets occupy only an eighth of the size of major consumer industries. This however should not dim your ambitions because this article entails how to effectively use SEO for niche markets. Reaching your specific target audience […]
SEO
Review These 9 Items Before Launching Your Website
Imagine…your bright and shiny website is ready and delivered. And up for launch. But before you say ‘Lift-Off’ there are a few items you need to double check and ensure are done right. A website is often the first place to create an impression about your product and service. It needs to look and feel […]
How to Build Backlinks in 2020 – The Do’s and the Absolute Don’ts
If you want to rank in Google you need backlinks. Google views these backlinks as votes of trust and, the more trusted your content is deemed, the more people will have access to it. What are backlinks? Backlinks are “inbound links” from one website to another. The more the merrier, right? Pages with a high […]
SEO 101: Digital Marketing Terms & Acronyms
SEO Terms & Acronyms Explained Every industry has their own slang and jargon that, if heard by someone outside the industry, would make absolutely no sense. Well, SEO is no different. I mean SEO is an acronym. Whether you are new to the industry, looking to learn more about SEO, or you’ve recently started working with an SEO […]
Why Linguistics and Natural Language Processing Are Important for SEO
Google receives around 63,000 searches every second, but have you ever wondered how it processes these requests? The Google “brain” so to speak is ever-changing and can be seen gathering large amounts of data at any moment. Google has evolved and become more sophisticated over the years and is now able to process natural language making informed […]
Gaining Google’s Trust is the Best Local SEO Strategy
Without Google’s trust, your best local SEO efforts are for naught. A guy comes to your house, says he can add a room, fix your roof, and install new windows. He gives you an estimate that seems good, very good. Almost too good. In fact you start to wonder if you can trust him. Google […]
In Tough Times, Content is King. Here’s How to Create an SEO Content Calendar
Typically, when thinking about a content calendar people’s brains go directly to social media marketing. While content calendars are relied on by social media marketers to plan social posts, SEOs also need to use content calendars to help plan and prioritize their content roadmaps. There are probably hundreds of strategies that you can execute to […]
Yes, You Can Capture Leads Effectively & Affordably. Here’s How
No matter what business you run or product you sell, lead generation should be one of the top priorities for any growing business. A steady stream of leads is necessary to steadily increase your consumer base and by extension your revenue and profits. Furthermore, your business needs quality leads as much as quantity, so less […]
Do This for SEO Before You Pay to Hire a Pro
Serious site audits, link building and the like can be rather complicated. As a result, you might end up thinking that you must hire outside professional help. Don’t get into that rut. There are a number of smaller tasks you can tackle daily to always have a leg up on your competition. In fact, you […]
SEO for a Local Target Audience
Pursuing a local target audience will get you the business you want with the lowest investment of time or money. A local SEO strategy, by default, focuses on a target audience. The audience may or may not be bound by geography. In any cases, your search engine optimization efforts should be directed at reaching out […]
