Search engine optimization (SEO) seems to have become so complex that it’s no wonder people forget a thing or two while creating their strategy. In fact, rather than “forget,” people seem to take a couple of things for granted, especially when it comes to optimizing their on-page content. With all the changes continually being imposed […]
SEO
5 Proven SEO Tips for Insurance Agencies
Many elements come together in digital marketing to boost a company’s search visibility. The goal is to ensure that potential customers and clients will be able to access their website. When potential consumers or clients visit their website, they have a great opportunity to demonstrate their products and services, which could lead to conversions. Every […]
Will Amassing More Content Help Your SEO?
One of the biggest goals for any website owner is to increase traffic to their website through engaging content that is optimized for maximum views. When doing competitive research, you may notice that other businesses in your industry might have a lot of content, which leads to the common belief that more content equals higher search engine […]
Are Header Tags Important for SEO?
While they may not get quite the love that other HTML tags like title tags and meta descriptions do, well-optimized header tags are an important part of any on-page SEO optimization. In this article, we’ll cover what header tags actually are and why they are important for SEO practitioners. We’ll also provide some tips to make […]
7 Boring SEO Tasks You Can Automate to Save One Day Per Week
An SEO expert’s day is filled with a plentitude of activities to rank well on Google, starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features. Not to mention having to squeeze the time spent on each task between meetings, conference calls, emails, and urgent projects, […]
Google is Changing in 2021 – Are You Ready?
The start of a new year is always a good time to review your digital marketing strategy but for small businesses 2021 may be even more important than ever when it comes to technical SEO (Search Engine Optimisation). That’s because Google is changing how it decides where to rank websites in May 2021. Now you […]
7 Essential Tips for the SEO-Challlenged Startup
Finding success with your startup is never easy and it’s never a straightforward process. That’s why it’s so important to harness every possible tool you can to give your young business the best possible chance of lasting and sustainable success. And part of that should undoubtedly be SEO. There are lots of things that can […]
3 Ways to Determine if SEO Is Working
It’s quite common for a small business to get caught up in the technicalities of digital marketing. To get ahead, most invest heavily in a marketing campaign that includes SEO. However, marketing strategies evolve all the time. To ensure that the campaign works for your business, you need to remain involved in the process. Of […]
How To Rank Locally in Search Engine Results
https://pixabay.com/photos/business-man-laptop-work-outdoor-2452808/ Many people believe that you only need to add a location to your keywords in your content if you are to rank locally in search engine results. Unfortunately, it is not this easy! A lot of research needs to be carried out and there needs to be a great amount of background work too. […]
These 5 Tools Will Aid Your Digital Marketing Strategy
Digital marketing refers to using digital technology for marketing. This includes marketing distributed via computers, smartphones, and tablets. Digital marketing strategies generate revenue. Companies utilizing effective digital marketing tactics can increase sales, raise their profile, and expand their clientele. Use the tools discussed here to develop and implement an effective digital marketing strategy. Search Engine […]
