Best Socks: How to Create a Niche Market

close up group of diverse friends feet with socks holding gift boxes and sitting on carpet mat in living room

Socks may seem like a small accessory, but they can be a profitable niche market for clothing stores and manufacturers. With the right approach, you can appeal to customers looking for the best socks that cater to various needs. To carve out this niche, it’s essential to understand what different types of customers value in…

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Are You Selling Intuitively?

making a sale intuitively

Have you ever experienced talking about an opportunity, a situation, or strategy with a very high performing sales person?  Or been with someone dealing with a very complex deal, and all of a sudden they come up with the right answers, or strategies?  Or that individual that just seems to always have the right answers…

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Make Time Available for Selling

sand falling in an hourglass

Time available for selling is a critical issue for everyone in sales. But there are many things, both necessary and unnecessary, that distract from that time. Thinking of sellers chained to their desks, constantly on Zoom, telephone, or other meetings. Constantly doing email and social outreach, is unrealistic and unreasonable. But before I go into…

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Buying Is Broken! What’s This Mean For Selling?

Report after report tell us that buyers are failing in their mission to solve a problem and buy a solution. We know 60% of committed buying efforts end in no decision made. For those remaining 40%, a huge percentage of them express regret. It doesn’t take much of a leap to recognize Buying Is Broken!…

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6 Tips for Developing an Excellent Sales Culture

Every business sells something, and no matter your product or service, companies over a certain size will likely have a dedicated sales team whose function is to finalize deals, either by reaching new customers or increasing revenue from existing ones. Whether your sales tactics focus on a single avenue of trade or you’re operating a…

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Phone Sales 101: Tricks Of The Trade From A Seasoned Pro

Ready to give phone sales a try? There’s never been a better time to return back to the sales basics of speaking with people on the phone – especially now. Whether you’re a lifelong salesperson accustomed to face-to-face transactions, or a total newbie to the entire sales industry, thriving at telesales is within your reach.…

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5 Effective Ways To Improve Your Company’s Sales

No matter what type of business you operate, you are involved in sales. Good sales techniques can help any business to increase its profits. There are countless books written on becoming better at selling your product or service, and many are worth the read. Whether you have a sales staff or you are the sales…

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5 Easy Ways to Convince a Doubtful Buyer About LED Lighting

One of the easiest ways industries can get their return on investment (ROI) and avoid unnecessary expenses is by upgrading lighting to LEDs. Unlike conventional light bulbs, LEDs have a longer life expectancy, giving you value for your money. Bearing these advantages in mind, convincing your clients to go for LED lighting might be daunting…

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