Posts Tagged ‘Reviews’
The 5 Steps to Reputation Management
It’s a shocking fact that businesses with mostly 1 star or 2 star reviews online fail to convert around 90% of prospective customers. What this shows us is that bad reviews mean a lack in consumer trust, which in turn can destroy a business. When customers and clients trust a business, it benefits from increased…
Read MoreThe Review is In
Last week we explored how customers have taken to the web, social networks and review sites when they have something to say about a company or any customer service need—good or bad. This isn’t just a retail problem. B-to-B customers can complain about you on Twitter or Facebook and there are new review sites cropping…
Read MoreHow to Collect Online Reviews by SMS
Bad online reviews can harm your reputation and harm your SEO. Search for any local service and you will likely see plenty of reviews that accompany each business listing. Reviews are fast becoming one of the most critical factors for local businesses marketing online. Not only do consumers read online reviews before making a decision…
Read MoreHow Important Are Reviews in Local SEO?
The answer is reviews are very important for local SEO. There is no doubt that reviews can be extremely beneficial to businesses of all kinds. Most consumers look for reviews when researching a product or service provider in their local area. Over 90% of consumers read online reviews and almost as many refer to them…
Read MoreImprove Your Digital Reputation with Customer Reviews
In a digitally driven world, improving your reputation in the online space is critical. In the past potential customers would often ask for references deeper in the decision making process. Today this can be done upfront in discovery process when their start their vendor selection process. Not only do online customer reviews improve your digital…
Read More5 Reasons Why Your Business Needs Online Reviews & How to Get Them
People are more connected today than they’ve ever been. Most people have access to the internet whether at home, work, or on the road. It’s not only a means of communicating with people or staying entertained—it’s also a valuable resource, and people take advantage of it. Although the internet has changed many facets of our…
Read MoreThe Reviews Aren’t Good
In the “good old days” when a neighbor or work colleague told you how much they enjoyed a nearby B&B, movie or restaurant, it mattered. Word of mouth has always been one of marketing’s most potent weapons. Today – we have word of mouth marketing on steroids with online reviews. Interestingly, in a wide range of surveys examining the…
Read MoreHow to Push Negative Reviews Down Search Engine Results Pages
Did you know that 75% of Internet users don’t bother scrolling past the first page of search results and consequently, the first five search results get over 75% of the clicks? So what exactly do you do when, say, you get a horrible review online and it’s the first thing that pops up when prospects…
Read MoreStill Doing Annual Performance Reviews? Improve Your Process
One of my first jobs was working as a technical analyst at a large consulting firm. I worked at the end of a row of cubicles, at a place where the closest thing to company culture was the bacteria on the door handles. I was great at my job but was a tiny cog in…
Read MoreIs Xero the Right Accounting Software for You?
The task of managing all your accounting records can prove to be a serious challenge, particularly for a small business with a large quantity of transactions taking place throughout the course of a normal business day. Finding the right accounting software can be a huge boost to your productivity. One such service is Xero, which…
Read More