Posts Tagged ‘Relationships’
Your Channel Partners Aren’t the Enemy!
Few organizations have the ability to reach every possible customers themselves. They can’t afford to hire enough sales people to cover the markets, they don’t have enough deep expertise in certain markets, they need to collaborate with others to provide a complete solution to their customers. Most organizations have found they need to leverage some…
Read More5 Things Successful Companies Do to Retain Customers
The most successful companies have figured it out: they know how to get customers, and, more important, they know how to keep them. Here are the top 5 ways to keep your customers. Make employees happy. Let’s face it. Nobody likes to deal with a grumpy, disgruntled employee who hates his job, hates his boss,…
Read MoreShould You Go Into Business with Your Friends?
Either you’ve thought about it or you know someone who has: going into business with a good friend seems like a wonderful idea. Why wouldn’t it be? You already trust them, you know their habits, and you can communicate and aspire to the same goals. It does seem like the perfect mix, but there are…
Read MoreGet to Know the Other Franchisees
As you move forward with your due diligence and continue to gather research on the variety of opportunities the franchise world has to offer, don’t forget to really spend time talking with the existing franchisees of the businesses at the top of your list. Investigating their experience with the business and learning about the process…
Read MoreNo One Wants to Be Sold
Here’s a truth we seem to want to ignore—no one wants to be sold. Ever. Think about some of your favorite stores. Beyond the merchandise they have, what do you love about going there? Odds are your favorite stores became your favorites because of the experience you had. So you go back time and time again.…
Read MoreDon’t Focus on Sales Velocity, Focus on Buying Velocity
We spend a lot of time seeking to increase pipeline velocity, compressing sales cycles, and focusing on sales velocity. We are constantly driven to move faster. Sometimes in moving faster, we pass our customer and where they are in their own buying journey. This is where so much of our problem with getting customers buy comes…
Read MoreTop 5 Secrets to Winning Customer Loyalty
For a business to be successful, particularly small and mid-sized enterprises, there has to be a streak of happy and loyal customers. Simply put, having a steady and satisfied customer base is the key to consistent sales and growth for any business. Happy and satisfied customers are the ones that bring in repeat business. But…
Read MoreSurviving a Bad Work Marriage
Sometimes Love Just Isn’t Enough “All happy families are alike; each unhappy family is unhappy in its own way.” —Leo Tolstoy, Anna Karenina Sometimes—maybe often—they deliver great work. But almost always it comes with a price. They yell, they scream, they manipulate, they brood, they threaten, they bully…and then when people ask what all the drama…
Read MoreHow to Pitch to a National Chain
Sam’s Club’s “30 Minutes to Win It” event is a way for small vendors to get in front of some of the most important buyers in the world. It started in 2014 and saw tremendous success. I attended the next year. Below is an account of our experience there, as well as how you should prepare…
Read More5 Tips on Pitching the Media
Business owners need to be able to sell their news to the media and the public if they want coverage. But how do you go about garnering media coverage? Simple: You have to craft a compelling pitch. But what’s a pitch? A pitch can be as simple as an email to a journalist that sells…
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