I’ve been working in marketing and advertising since the mid-80s. When I started my career, I thought I had a lot to learn. It was nothing compared to what we all need to learn today. Technology is driving the rate of change, and even though it’s hard to believe, it’s going to get nothing but […]
Reading
6 Must-Read Books Before Choosing a Franchise Opportunity
So, you’re browsing franchise opportunities and quickly find yourself overwhelmed by all the choices. Who would blame you? There are thousands of franchise opportunities spanning more than 100 industries in the United States. We get it. Not to mention, the stack of franchise brochures and Franchise Disclosure Documents (FDD) piling up on your desktop. Where […]
5 Inspiring Books That Will Add Some Happiness and Wisdom to Your Life
There is an insidious lie that western culture has propagated. It has been around for centuries and it has removed the joy of life for many. It has been woven into our mindset and told to us by many parents and friends. It’s time to rethink this myth and tell a better story. That myth? […]
5 Inspiring Books That May Change Your Thinking About Life
Books are my guilty pleasure. I should be working but I am reading. I should be sleeping but I am still reading. I should be exercising but I have been lured again…… By the temptation to read. What do I love about books? Books provide insights into the distilled thoughts that are often decades in […]
3 Books That Will Transform Your Thinking on Success Habits
Do you ever regret agreeing to something? Maybe you said yes when you should have said “no.” You said yes to a meeting that you knew was going to be a waste of time. It was unproductive and stopped you getting “your work” done. You didn’t say no to that urge to opening up your […]
3 Books That Will Inspire You to Create Success Habits
I sometimes feel guilty when I shouldn’t. And it also happens when I spend time reading books. The challenge is that because I enjoy reading so much that it doesn’t seem like I am doing work. And the work ethic that drives most of us is so strong that stealing time to read can sometimes […]
Stop Reading (Just) Sales Books!
Reading is important to our professional development and growth (not to mention the scientific evidence of how it improves our cognitive capabilities). Far too few business and sales professional actively read as part of their personal and professional growth. (Perhaps, that’s part of the reason we consistently see the stunningly poor data on results.) Every […]
3 Books That May Change How You See the World
In a world of instant gratification and get quick rich schemes, the activities that are worth doing are often forgotten or ignored. They are simple things like habits that produce change and results. The reality is that you may not notice because transformation creeps up on you. You practice or perform your routine one day […]
Want to Change the World? Read These 7 Books
There is nothing easy about trying to make real change in the world. Furthermore — there’s nothing easy about changing your career, following your dreams, starting a small business, or even simply admitting to yourself that it’s time to start something new. While it all sounds as simple as a decision inspired by a motivational bumper-sticker, the actual […]
What I Learned from Reading These 5 Books (1 May Shock You!)
So you pick up a book. Start reading. Creating pictures in your mind. Imagining. The wooden cabin nestles in the shadow of a snow covered mountain. The day has darkened and the twilight is fading as the sun has just dipped below the summit. You can smell the cedar fire and feel the warmth of the burning […]
