Like winter, the removal of (third-party) cookies is coming. While we know this affects digital marketing across the board, which marketers need to worry most? Well… everyone! In this post, we’ll walk you through: A brief history of privacy updates What are 1st and 3rd party cookies? Why this is such a big deal for […]
Privacy
Security and Usability: 3 Ways You Can Have Both
While surfing the web, you can come across a debate in the business world that you can either have security or usability, but not both. Historically, usability trumped security. There was no way for the average computer user to incorporate security practices into their daily routine. But with the advent of new technologies, that paradigm […]
The Single Biggest Challenge Facing Modern Marketers (And How to Deal with It)
Marketing used to be simple… Create a promise. Find a platform. Deliver a message. As long as these three elements worked in unison, people would buy what you were selling. Then came the internet—the biggest marketing platform ever created. In the beginning, that’s exactly what it was. A platform that you could use to deliver […]
5 Tips for Online Privacy During Your Next Business Trip
There are a lot of components that go into leisure traveling, but business traveling can be a whole different ball game. Not only do you have to pay attention to making your flight, finding your hotel, and getting to your meetings on time after 12+ hours of travel. but you also need to make sure […]
3 Big Risks for E-tailers in 2019 + How to Handle Them
Each day, the world of ecommerce grows thicker with competition—making it an increasingly risky landscape for entrepreneurs to navigate. Yet the competitive nature of internet retail is only one risk facing prospective owners (and veteran ones) as we move closer to the end of 2018. If you want to avoid the blunders of highly visible […]
Artificial Intelligence: Helpful or an Invasion of Privacy?
If you’ve watched The Matrix, Terminator or nearly any other sci-fi movie, then you probably know or at least understand the fear of robots invading our lives. In those worlds, the robotic overlords have guns and control us with an iron fist (pun intended). However, reality has shown that AI is far more deceptive than […]
Personalization vs. Privacy: Your Customers’ Confusing Brand Experiences
How much business do you think you lose due to poor customer experiences? Did you know that 41% of US consumers said they ditched a company because of “poor personalization and lack of trust?” And, only 22% of global customers acknowledge that the companies they do business with tailor their experiences based on a deep understanding of their […]
Don’t Overlook the Importance of Text Marketing Privacy
With so many of your customers reaching for their smartphones to look up their favorite businesses and discover brands like yours, text marketing is a powerful tool for your small business, putting your brand name at their fingertips.
Why You Should Incorporate Now!
Many business owners think they are “too small” to incorporate. They wait until business picks up or they are ready to expand to tack on that legal structure. Here are some top reasons why you should consider incorporating now instead of waiting.
Why Not to Take Your Small Business Public
When in need of cash to fund your business expansion, you might consider initiating contact with an investment bank to discuss your options for an Initial Public Offering (IPO).
