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Home / Archives for Privacy

Privacy

Security and Usability: 3 Ways You Can Have Both

Apr 13, 2020 By Harold Kilpatrick

While surfing the web, you can come across a debate in the business world that you can either have security or usability, but not both. Historically, usability trumped security. There was no way for the average computer user to incorporate security practices into their daily routine. But with the advent of new technologies, that paradigm […]

Filed Under: Security, Technology Tagged With: Cybersecurity, encryption, Privacy

The Single Biggest Challenge Facing Modern Marketers (And How to Deal with It)

Jun 18, 2019 By Jeff Bullas

Marketing used to be simple… Create a promise. Find a platform. Deliver a message. As long as these three elements worked in unison, people would buy what you were selling. Then came the internet—the biggest marketing platform ever created. In the beginning, that’s exactly what it was. A platform that you could use to deliver […]

Filed Under: Marketing Innovations Tagged With: Marketing, Personalization, Privacy

5 Tips for Online Privacy During Your Next Business Trip

Mar 13, 2019 By Matt Shealy

There are a lot of components that go into leisure traveling, but business traveling can be a whole different ball game. Not only do you have to pay attention to making your flight, finding your hotel, and getting to your meetings on time after 12+ hours of travel. but you also need to make sure […]

Filed Under: Security, Technology Tagged With: Privacy, Security, Travel

3 Big Risks for E-tailers in 2019 + How to Handle Them

Aug 8, 2018 By Zachary Paruch

Each day, the world of ecommerce grows thicker with competition—making it an increasingly risky landscape for entrepreneurs to navigate. Yet the competitive nature of internet retail is only one risk facing prospective owners (and veteran ones) as we move closer to the end of 2018. If you want to avoid the blunders of highly visible […]

Filed Under: eCommerce Tagged With: Data, ECommerce, Privacy, Retail, Risks

Artificial Intelligence: Helpful or an Invasion of Privacy?

Jul 6, 2018 By Cam Secore

If you’ve watched The Matrix, Terminator or nearly any other sci-fi movie, then you probably know or at least understand the fear of robots invading our lives. In those worlds, the robotic overlords have guns and control us with an iron fist (pun intended). However, reality has shown that AI is far more deceptive than […]

Filed Under: Security Tagged With: Artificial Intelligence, Privacy

Personalization vs. Privacy: Your Customers’ Confusing Brand Experiences

Jan 15, 2018 By Elaine Fogel

How much business do you think you lose due to poor customer experiences? Did you know that 41% of US consumers said they ditched a company because of “poor personalization and lack of trust?” And, only 22% of global customers acknowledge that the companies they do business with tailor their experiences based on a deep understanding of their […]

Filed Under: Customer Service Tagged With: Customer Experience, Personalization, Privacy

Don’t Overlook the Importance of Text Marketing Privacy

Oct 15, 2014 By SmallBizClub Contributor

With so many of your customers reaching for their smartphones to look up their favorite businesses and discover brands like yours, text marketing is a powerful tool for your small business, putting your brand name at their fingertips.

Filed Under: Marketing Innovations Tagged With: Marketing, Mobile, Mobile Marketing, Privacy, Tristan Anwyn

Why You Should Incorporate Now!

Jun 6, 2014 By Nellie Akalp

Many business owners think they are “too small” to incorporate. They wait until business picks up or they are ready to expand to tack on that legal structure. Here are some top reasons why you should consider incorporating now instead of waiting.

Filed Under: Making Your Business Official Tagged With: Business Credit, Business Entity, Equity, Incorporation, LLC, Nellie Akalp, Privacy

Why Not to Take Your Small Business Public

Oct 29, 2013 By Matt Gossett

When in need of cash to fund your business expansion, you might consider initiating contact with an investment bank to discuss your options for an Initial Public Offering (IPO).

Filed Under: Working with Investors Tagged With: Decision Making, Efficiency, Going Public, Investors and Lenders, Matt Gossett, Privacy

Why You Should Fire Your Accountant and Use Software Instead

Jul 10, 2013 By Killer Startups

When you start to explore the idea of starting your own business, the one piece of advice that you are going to get more than any other is “Hire an accountant!” You will be flooded with reasons that you need to have an accountant.

Filed Under: Software Tagged With: Accounting, Privacy, Saving Money, Software, Software Tools, Startups

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