Posts Tagged ‘Pricing Strategy’
How to Market with Your Prices
Pricing strategies will help your small businesses make more money. Nothing affects your profits more than the price you charge for your products. But in reality, pricing can be a challenging part of an overall marketing strategy
Read More Price Your Product to Provide Value and Make Money
If you sell a product, then the secret to your success will be to offer a great value proposition. That means that your product should improve people’s lives in a way that they deem more valuable than the price you’re asking for when you charge them.
Read More How to Get the Hard-to-Get Clients, Part 1
In How to Avoid the Low Price Trap we talked about focusing on the tops of the trees, the hard to get clients with the best paying projects. But how do you build that ladder to reach them?
Read More What Does This Pricing Strategy Say to You?
Your pricing strategy is one of the key components of your marketing message. It speaks about things far beyond your cost. It communicates value, customer attentiveness and how you view the relationship, both short and long term. It’s not something you should just stumble into.
Read More How to Avoid the Low Price Trap
Why are there so many talented freelancers willing to work for minimum wage?Because most of them are competing for the same low budget projects using the same entry level advertising.
Read More 5 Steps to a Great Pricing Strategy
There are many important aspects to running a business, but perhaps the most important of all is your pricing strategy. At the end of the day, whether customers are willing to keep spending money at your business and whether you can afford to stay in business comes down to your prices. Here are five steps to get you on the right path for an effective pricing strategy.
Read More 4 Critical Financial Activities for Business Survival and Growth
Every business has four areas that owners and managers must control to profitably survive and grow. Make sure you are tracking them and taking action when they are not trending the right way.
Read More How Do I Create High Margins?
One of the most difficult elements of marketing for most people is the art and science of pricing. There’s a lot of science to it—but it’s also an art. How do you price your goods and your services? Where do you start?
Read More If the Customer Doesn’t Want to Buy, Discounts Won’t Help
It’s a major sales error to use pricing actions to break a stalled deal lose. Pricing actions are meaningless until the customer decides, “I want to buy.” Pricing actions are meaningless until pricing is the only issue keeping a customer from buying.
Read More Pricing Strategy: Factors to Consider
How to price your product or service is a critical decision that your small business must make and will directly determine your ability to succeed in an uncertain economic environment.
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