Please Map Your Goal and USE That Map!

It’s time to speak of some sort of business plan. As a professional investor in early stage companies, I have long discounted long, detailed business plans in favor of a concise “executive summary” followed by a believable spreadsheet-based financial forecast projecting three to five years into the future. Yes, everything does change between drafting that…

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How to Use Metrics and a Dashboard

Have you ever driven a car that had no speedometer? I had that thrill when a student at the Richard Petty Stock Car School of Driving at a motor speedway in California. With a wide track, angled aggressively at the curves, and being told to hug the wall on the straightaways, there was little reference…

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Do You Recycle?

I admit it—I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs to be custom created. In this era of content creation, we all need to be brilliant recyclers. There are several advantages of re-using copy/visuals throughout your marketing efforts. We all know…

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5 Tips for Planning a Professional Event People Will Remember

In my business, there’s an art and science to creating a great event experience. As the co-founder of a New York-based, women-owned brand experience agency, I’ve produced over 250 events. In the last six years, we’ve created everything from rock walls in co-working spaces, to multi-day activations at SXSW, and private dinners in art galleries. We’ve…

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Top 5 Reasons Small Businesses Fail in the First 5 Years

Sadly, 55 percent of new businesses fail within the first five years. At times this can be due to unexpected causes such as radical technology, market shifts, or changing regulations. But even in these cases, failure could have been prevented by careful planning. Here are five common reasons that businesses fail. 1. Lack of Knowledge…

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6 Tips for a Smooth Office Move

Moving your office to a new location can be a big business decision. Whether you’re expanding, downsizing or seeking a fresh scenery, you want the move to go as smoothly as possible. Office moves that aren’t properly planed can end up doing more harm than good, if not done tactfully. Poorly organized office moves puts…

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