Pew Research has found that as of May 2013, 72 percent of adults who go online regularly visit social networking sites. And they are favorably disposed to buying from businesses they’re connected with there.
For a small business owner, there’s no marketing like word-of-mouth marketing. When your customers are talking about your business with their friends, and bringing new customers to you, that is the most effective form of advertising—and the cheapest! And social media have the potential to function like word-of-mouth advertising on steroids.