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Home / Archives for Personas

Personas

Why Buyer Personas are Crucial to Inbound Marketing Success

Oct 22, 2015 By Synecore

Good morning/afternoon/evening/middle of the night. I would like to grab your attention briefly to talk a little bit about buyer personas and how they fit into your inbound marketing efforts. When it comes to developing your marketing and branding strategy, there is nothing more important than having a clear understanding of your target audience. In […]

Filed Under: Marketing Your New Business Tagged With: Customer Segmentation, Inbound Marketing, Personas

Crafting Emails to Connect with Your Buyer Personas

Sep 18, 2015 By Synecore

One of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. The problem is you’re probably doing it wrong. All brands who elect to implement email marketing strive to craft emails that drive recipients […]

Filed Under: Online Marketing Tagged With: Customer Segmentation, Email, Personas

What Would Don Draper Do?

Jun 18, 2015 By Danny Iny

why-your-blog-is-the-foundation-of-your-online-marketing
As the final season of the seminal series Mad Men came to a close, we can’t help but reflect back on the fascinating characters, intriguing plot lines, and of course, our love-hate relationship with the show’s iconic anti-hero.

Filed Under: Marketing Plans Tagged With: Danny Iny, Marketing, Personas

“A Shot in the Dark”

Apr 29, 2015 By Dave Brock

When you start thinking about it, there is really very little reason to have to “Take A Shot In The Dark.” Increasingly, we have the ability to be very pinpointed.

Filed Under: Relationships Tagged With: Dave Brock, Market Segmentation, Networking, Personas

Why Define? Persona-Based Content Marketing Personalization

Apr 21, 2015 By Synecore

Personalizing your content based on personas means tailoring towards the buyers’ stories to help them through their journey towards making a purchase.

Filed Under: Marketing Innovations Tagged With: Content Marketing, Personalization, Personas, SyneCore

How to Use Sneaky “Psychic Powers” to Validate Your Business Idea

Jan 8, 2015 By Under30CEO

When you start a new business, you have to know what product your potential clients want first — then, you can build it. And even more importantly than simply knowing what they want, you have to know what makes your service/product/idea DIFFERENT.

Filed Under: Marketing Your New Business Tagged With: Developing an Idea, Differentiation, Market Research, Personas, Under30CEO

Create an Avatar of Your Ideal Customer

Nov 7, 2014 By Deb Bixler

If you have taken the time to write your mission statement and created a direct sales marketing plan then the next step is to describe your ideal customer.

Filed Under: Advertising and Lead Generation Tagged With: Deb Bixler, Lead Generation, Personas

What Are Buyer Personas & Why Do They Matter?

Sep 5, 2014 By Synecore

When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market.

Filed Under: Sales Activities Tagged With: Marketing, Personas, Sales Strategies, SyneCore

Is Your Content Created for Machines or Humans?

Mar 7, 2014 By Jeff Bullas

Content marketing faces the constant tension between writing for search engines or crafting it for people. But there is also another challenge that comes from decades of formal marketing education and training.

Filed Under: Marketing Plans Tagged With: Content Marketing, Customer Acquisition, Jeff Bullas, Market Segmentation, Marketing, Personas, Search Engine Optimization

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