Good morning/afternoon/evening/middle of the night. I would like to grab your attention briefly to talk a little bit about buyer personas and how they fit into your inbound marketing efforts. When it comes to developing your marketing and branding strategy, there is nothing more important than having a clear understanding of your target audience. In […]
Crafting Emails to Connect with Your Buyer Personas
One of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. The problem is you’re probably doing it wrong. All brands who elect to implement email marketing strive to craft emails that drive recipients […]
What Would Don Draper Do?
As the final season of the seminal series Mad Men came to a close, we can’t help but reflect back on the fascinating characters, intriguing plot lines, and of course, our love-hate relationship with the show’s iconic anti-hero.
“A Shot in the Dark”
When you start thinking about it, there is really very little reason to have to “Take A Shot In The Dark.” Increasingly, we have the ability to be very pinpointed.
Why Define? Persona-Based Content Marketing Personalization
Personalizing your content based on personas means tailoring towards the buyers’ stories to help them through their journey towards making a purchase.
How to Use Sneaky “Psychic Powers” to Validate Your Business Idea
When you start a new business, you have to know what product your potential clients want first — then, you can build it. And even more importantly than simply knowing what they want, you have to know what makes your service/product/idea DIFFERENT.
Create an Avatar of Your Ideal Customer
If you have taken the time to write your mission statement and created a direct sales marketing plan then the next step is to describe your ideal customer.
What Are Buyer Personas & Why Do They Matter?
When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market.
Is Your Content Created for Machines or Humans?
Content marketing faces the constant tension between writing for search engines or crafting it for people. But there is also another challenge that comes from decades of formal marketing education and training.