In honor of small business month this May, we sat down with small business owner Joe Fugere of Tutta Bella, the first (and best) Neapolitan pizza chain in the Pacific Northwest, to document his experience running a business in America, how he’s growing under the current economic climate, and how he plans to be successful in the future.
Partnerships
Building an App? 5 Questions to Ask Your Mobile Developer
Many companies are jumping into the world of mobile digital applications in an effort to attract more customers, and to build better relationships with the ones they already have. In most cases, that means hiring a mobile development company to design and build the app.
Hiring the Right Public Relations Firm
Hiring a public relations firm can be a huge boost to your marketing strategy, freeing you to focus on your business while putting professionals to work at keeping you and your business in the public view. But setting out to hire a PR firm can be a daunting task. Where do you even begin, with the many different firms to choose from?
Go for the Win-Win
If a business owner were just thinking of himself or herself, then the business would never make it. Sure, things might be ok for a little while, but long-term sustainable success only comes when your business is focused on other people. Going for a win is not enough; you need the win-win.
What Is a Sales Alliance, And How Can It Help You?
The cost of marketing your business to new customers is a huge expense for small businesses, and the results are uncertain while you’re spending the money. One way to use your resources more efficiently and market directly to people who are interested in your product or service is through a sales alliance.
Building a Brand through Partners
When you first start out as an entrepreneur, you have no brand. But while your business doesn’t have an established brand identity, there are other organizations that do. Align yourself with those organizations and you can use their preexisting brand identity to develop your own reputation.
A Real Partnership is Win-Win
We all need partners—but we don’t all know what it takes to create a lasting partnership. The key is building relationships. When you build a powerful partnership based on a relationship, you will look for ways to make it win-win for all partners—otherwise, it will never last!
Types of Business Entities
Selecting a business entity is one of the most important decisions you will make when you start your business. Each of the options you have will have their own strengths and weaknesses, and this guide will prepare you to make the right decision.
