Smart Mobile Marketing is Scarce at Best

By Drew McLellan | May 31, 2017

As people spend more and more time on their mobile devices (phones, tablets and phablets), it only makes sense that budgets are being shifted in that direction. But there are several challenges with mobile marketing that most advertisers still have not figured out. The creative is not all that effective and is usually abanner ad that’s…

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Why You Should Use Bulk Text to Promote Your Small Business

By Brian Mikes | Mar 17, 2017

If you run a small business, I’m sure the idea about sending a bulk text to your customers has crossed your mind. Everyone is texting these days… and it’s one of the hottest methods to communicate with customers. I think every business needs to start using bulk text messages, right now. Why? Because bulk texts…

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Why SMS Marketing Works When Email Doesn’t

By Brian Mikes | Feb 28, 2017

Let me say this right up front. I hate email marketing… I really hate it. Why? Because it doesn’t work. Really, it doesn’t. I recently had the opportunity to review the email account of a small publishing company… and what I found was shocking. (I’m protecting the innocent by not naming names here…) Over 10…

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5 Expensive Mobile Marketing Mistakes

By Brian Mikes | Sep 21, 2016

I’m cursed, really I am. I’ve been in marketing for the better part of a decade, and I’ve seen it all. So, I cringe when I see people doing things the wrong way. Yes, I’m the guy who circles the misspelled words on the Chinese takeout menu. I’m cursed because I want to help everyone.…

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What’s More Important: Social Media or Mobile Marketing?

By Brian Mikes | Sep 14, 2016

Just the other day I was reading an article on the Inc. Magazine website. The editor, John, noted that in a recent survey, 59% of entrepreneurs don’t think Social Media is important! What made me mad is how quickly they dismissed the problems many small businesses have with Social Media. For example, the editor notes,…

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Top 4 Ways to Get Signups for Your Text Message List

By Brian Mikes | Jun 7, 2016

I keep getting the question from small business owners: How do they get more customers and prospects on their text message list? It’s a great question, and one I’ve answered in the past. A few months back I wrote an article about “11 Easy Giveaways To Get Prospects Signing Up For Your Mobile Marketing List…

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10 Unbelievable Mobile Marketing Statistics

By SmallBizClub | Jan 6, 2016

Mobile marketers need to stay in touch. Mobile strategies adapt, and industry decision makers should be capable of positively impacting consumers with great benefits. A surprising amount of statistics currently support the growing mobile marketing world. The consumer adoption of smartphones has created a fertile ground for firm mobile engagement, and decision makers are taking…

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4 Mobile Marketing Tips for Social Media

By PR Toolkit | Nov 16, 2015

People now spend more time on their smartphones than desktop computers, according to KPCB’s latest data on Internet trends. Though many users rely on mobile devices to check email and text, many also use mobile devices to connect with their social networks. In fact, a study conducted by IDC and Facebook revealed that 70 percent of all Facebook users…

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