How to Avoid Social Media Mishaps in the Workplace

It’s early on a Monday morning, but your office is already buzzing. At first, this seems like a good thing—your employees are hitting the ground running to start off the week—but your excitement turns to dread when you overhear a conversation: “Can you believe what Joe from sales tweeted yesterday?” We’ve all cringed and laughed…

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What Happens When You Grow Too Fast? 4 Signs to Watch For

It’s easy to get caught up in the excitement of a rapidly growing venture. However, when a business grows too quickly, it significantly increases the demands—and if the demands are higher than the ability to supply, your business can quickly fail. Fortunately, there are specific signs to look for to determine if your business is…

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10 Clues That You Aren’t a Leader

I really know what makes you a leader. I’ve seen dozens of quotes and hundreds of articles, and I took a course on leadership in business school. But leadership depends so much on context and style that it’s hard to make any universal statements that aren’t just empty clichés. What I do know, though, is…

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3 Ways to Avoid Common Hiring Mistakes When Starting Out

If you’ve just started a new business, you probably have a lot on your plate. Besides the obligatory 3 a.m. panic attacks, of course, you’ve also got to spend a good chunk of each week staring blankly at your bank statements. There are hundreds of decisions to second-guess, and lots of potential failure to contemplate.…

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Getting Back into Business After Your Previous Company Closes Down

The Small Business Administration reports that 34 percent of small businesses will fail in their first two years. Furthermore, according to the same source, as much as 50 percent of businesses fail during their first year. There’s no hiding the fact that the business landscape is cutthroat and unforgiving. Nevertheless, starting and running a business…

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5 Small Business Errors and How to Avoid Them

Many small businesses fail because they make certain basic errors. Hard work and a great business idea will not save a company if it makes one of these mistakes. This article reviews five key small business errors and explains how to avoid making them. Small business owners face many challenges. Hard work and perseverance are…

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7 Costly B2B Social Media Marketing Fails

Social media is better at one-on-one—B2C—marketing, right? Wrong. According to marketing gurus Kipp Bodnar and Jeffrey L. Cohen’s The B2B Social Media Book, Becoming a Marketing Superstar, B2B companies “are a better fit” for B2B for a variety of reasons. B2B companies tend to have a more focused understanding of their clients. Their depth of subject matter expertise and expert…

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4 Mistakes You Must Avoid on Your Small Business Website

As a small business owner, you need a website. Whether your business is a hyperlocal enterprise selling to people that live on the same block or a business that ships goods all over the world, without a website your customers will be unable to find you. A website represents the business’s digital presence, a hub…

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