Why Expand Your Business Internationally?

In the first part of a series on taking your small business international, I’d like to discuss why it might make sense to expand your business to a foreign country. Here are three reasons that inspire most businesses to develop a global strategy.
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Setting Up a Company Card for Your Business

PexCard is a company that offers a solution to small businesses who want to offer their employees company cards but don’t want to run the risk of being issued expensive credit. Here are a few reasons why you might consider giving your employees a PexCard to pay for company expenses.
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Outbrain: Unlock the Power of Total Discovery

For entrepreneurs who don’t have the time to send social media status updates or execute creative marketing campaigns, Outbrain has developed an easier way for small businesses to gain exposure. In this review, I’ll discuss how Outbrain offers businesses a leading content discovery platform as a smarter way to engage their audience online.
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Outsource Your Manufacturing with Alibaba

Alibaba is China’s largest global marketplace for online sourcing and shopping. With over 2 million supplier storefronts and an e-commerce platform similar to eBay and Amazon in the US, Alibaba offers safe and simple trade solutions and easy access to verified suppliers.
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Foursquare Advertising for Small Business

Foursquare, a social website and mobile application, is making noise in the business world with its new take on advertising. Offering business a new way of advertising to its over 35 million users, Foursquare ads might be a unique opportunity to attract your tech savvy clientele.
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Live Video with Spreecast

Spreecast is the new kid on the block in video chat. With its unique approach to casting live video across the web, there are some definite advantages of using the service as an alternative to Skype, Google Hangout or GoToMeeting.

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Position Yourself as a Trusted Brand

When your mission in business is to create a product or service with integrity and to earn a reputation as someone who cares about people more than earning money, you’re on the right track. One company I love to use as an example of establishing a trusted brand is Honest Tea.
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