For entrepreneurs who don’t have the time to send social media status updates or execute creative marketing campaigns, Outbrain has developed an easier way for small businesses to gain exposure. In this review, I’ll discuss how Outbrain offers businesses a leading content discovery platform as a smarter way to engage their audience online.
Drive Engagement
Seeking to offer internet users a more personalized web experience, Outbrain tracks the content history of your audience and gives personalized recommendations in the form of links for third party web pages to visit from your site. Their primary focus is on the customer, with the underlying theory that if site visitors have a positive web experience then they will be more likely to engage with your company and spend money on your site. With real-time analytics, it’s easy to follow the history of your site visitors in order to observe trends and track the exact return on investment of new web marketing strategies.
Boost Your Content
Have you ever been searching around the web and come across a table of links at the bottom of the page that’s titled “From around the web”? Imagine if your business’s web pages were featured in that section on some of the Internet’s most commonly visited sites. Outbrain seeks to boost content between related client sites, with the idea that the resulting interdependency directly increases the value of both sites simultaneously. The bottom line is that your site should be easily discoverable on the web, and Outbrain offers businesses the chance to engage prospects who they would not be able to otherwise.
By the Numbers
In case you doubt the magnitude of influence generated by a third party discovery platform, take a look at the sheer numbers Outbrain has posted on their website: over 50 billion content recommendations each month, 21,000 links to content shown at any given second, and 90,000 installs on blogs and websites. Clearly Outbrain is doing something right, and with big-name clients such as Allstate and GE, your small business could quite realistically monetize its presence on heavily populated trafficked website. Outbrain makes it clear that they’re willing to work with any size budget, but require that you speak with a representative for precise cost information.
How does your business promote web content to socially engage customers and prospects online?
Published: August 16, 2013
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