Posts Tagged ‘Marketing’
Avoid These Mistakes Sending Bulk SMS Messages
I see small business owners making the same mistakes over and over again when trying to send bulk SMS messages to their customers. These mistakes are obviously hurting their ability to connect with customers and prospects! Yet, they keep making these mistakes over and over again. Let me be blunt: If you’re making these mistakes…
Read MoreMarketing Strategy 101: How Your Small Business Can Make It Big in 2017
The last few weeks leading to the new year affects businesses everywhere – whether it boosts your revenues due to holiday shopping or slows down sales because your line of business doesn’t complement the season. For small businesses, a drop in sales may mean more serious repercussions compared to big companies. Whatever the case may…
Read MorePinterest Tips for Small Business
It’s a fact that doesn’t really need to be stated anymore: if you have a small business, you need to have a social media marketing strategy. One of the hottest social media platforms is Pinterest, which is beneficial for one important reason: People go to Pinterest to find content. This can be compared against platforms…
Read MoreAn Unexpected Advertising Strategy That Pays Off in the Long Run
I’m not sure I’d believe any modern entrepreneur who tells me that sharing their work wasn’t part of the reason they succeeded. Most of us could never have gotten this far without the advice, processes and entire working programs that have been released freely by some of this generation’s most charitable pros. I’ve been a longtime reader…
Read MoreThe Future of Text Message Marketing in 2017
Text message marketing is changing. It’s becoming more and more popular. Mainstream companies are adopting the marketing technique. It’s no surprise that companies like Coke and Dunkin Donuts, and other major players are adopting text messaging as a marketing vehicle. Texting is popular… How popular? Try 6 billion text messages a month… in just the…
Read More10 Important Marketing Predictions for 2017
Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many focus on large companies and enterprises. So, I did a bit of research for you and put together a list of 10 marketing predictions that can apply to any-sized organization, especially…
Read More8 Inspiring Guerrilla Marketing Examples
Guerrilla marketing, true to its name, is one of the sneakiest little strategy toolkits that small businesses can pack into their marketing arsenal. And in terms of return on investment (or put more plainly, bang for buck), you would have to look hard to find a more effective approach. Still a little in the dark…
Read MoreHow to Measure Offline Advertising with Google Analytics
<rant> Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe Analytics, and WebTrends. However, the preface “web” is misleading. The term “digital analytics,” though broader, still doesn’t do justice to the capabilities of these platforms. We can measure so much more…
Read MoreApplying the 80/20 Rule to Marketing and Growth
The 80/20 rule is the flexible idea that basically stands for the fact that 80% of your success will come from 20% of the investment. You can think of it in this manner with regard to your marketing and growth: 80% of your profits come from 20% of your best sellers; having this rule in mind often allows you to maximize your efforts…
Read MoreThe Marketing Trends You Need to Know About Moving into 2017
Every year brings new technology and trends in marketing that can affect your franchise … for better or worse. Knowing what’s coming up in 2017 can help you plan your marketing strategy around it as well as get you brushed up on new tools that can help you find more customers even faster. Video is…
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