Posts Tagged ‘Marketing’
5 Marketing Technologies to Use in 2018
The realm of technology is one that is as dynamic as the wind that is constantly moving and is also frequently changing direction. Similarly, marketing trends change every year, which is the normal way that these technologies work. This dynamic serves two purposes. The first purpose of this dynamic is to keep everybody on their…
Read More10 Killer Blog Post Ideas for Your Dental Practice
Want to be successful in today’s dental marketing world? One of the best ways to do so is to create your very own blog. Why blog, you ask? Blogs are an excellent way to give your business credibility in your niche; it’s an opportunity to provide fresh, relevant and educational content for your readers. The…
Read MoreAre You Ready for Direct Mail’s Comeback?
Direct mail is NOT dead! In fact, it never was. But, it did lose popularity as a marketing tactic for several years while digital marketing took the world by storm. Well, now direct mail marketing is making a comeback. A recent report from MarketingCharts demonstrates that direct mail is alive and breathing! 1. Most households continue to…
Read MoreDoes How You Sell Represent Your Company Well?
Customer experience is increasingly a key differentiator in acquiring and retaining customers. But, too often, we look at customer experience in a very narrow way, we think of it as their experience in using our products, after they have purchased them. The customer experience begins long before the first purchase a customer makes. Of course…
Read MoreThis One Marketing Tool That Could Be Just Right for You
One-page websites are on the rise, and might be just what you’re looking for when considering multiple types of website builders. The one-page website has a long history, but in the last few years has really come of age. What was once the cost-effective microsite or budget holding page has now become a de-facto work…
Read MoreHow to Market Your Business Abroad
When considering an overseas expansion for your business, there is a lot you’ll need to learn and prepare for. From the language and local laws to health and safety regulations, moving abroad is no easy feat. Whether you’re planning on taking your company to Japan, Europe or America, here are a few suggestions on how…
Read MorePatience: The Missing Key to Brand Awareness ROI
We’re living through the most data-driven era of business and it’s having a significant impact on marketing departments of all sizes. Now more than ever, marketing leaders are under pressure to prove that each of their activities have definitive, measurable returns. And while there are plenty of marketing activities that can be tied directly to…
Read MoreWhat Are Your Top Marketing Priorities This Year?
If yours is a large business or organization, chances are that you’re working from a solid marketing and branding plan. (I hope!) Your priorities may have already been established. For those who work for smaller businesses and nonprofit organizations, that’s not always the case, is it? Either way, I thought I’d share some results from…
Read MoreHow Big Will Voice Search Be in 2020?
It’s a familiar scene. Friends are sitting around the dorm when someone suggests they order a pizza. One of them grabs her smartphone and says into the mic, “Who has good pizza near me?” The phone comes back with suggestions to pick from. While comprising a large share of mobile search now, voice search will…
Read MoreBefore You Do Any Influencer Marketing, Check These Templates
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised, because studies show that for every one dollar invested, influencer marketing delivers six dollars of return. And for many marketers…
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