Posts Tagged ‘Manufacturing’
5 Ways the Modern Assembly Line Moved to Automation and Back to Humanization
Since the debut of the modern assembly line on at the Ford Plant in Highland Park, Michigan on December 1, 1913, manufacturers have continually experimented with improving its promise of speed, efficiency, and reliability. Far from a static technology, the assembly line invites change: Automation via robotics, new factory designs that lower manufacturing’s environmental impact,…
Read MoreWhat You Didn’t Know You Can Learn from Working in a Factory
The manufacturing industry’s evolution can be traced along the same lines as that of the tech industry. One of the most basic and common factors in the evolution cycle in both industries is the reduction of the human interface. From the manual manufacturing of yesteryears, the industry is making a shift towards digital manufacturing and…
Read MoreThe Big Trends Shaping the Factory of the Future
Technical innovation is reshaping traditional industries—take BIM’s (Building Information Modeling) impact on construction planning and smart devices in the energy sector. Manufacturing has experienced its own transformation, but the factory itself hasn’t fundamentally changed since Ford’s Model T production line in the 1920s. While machinery has drastically changed since then, the factory itself hasn’t quite…
Read MoreSocial Media Tips for Manufacturing Companies from a 10-Year Overnight Success
When it comes to social media for manufacturing companies, John Saunders is killing it. His video channel, NYC CNC, is the biggest for CNC machining and manufacturing on all of YouTube. In terms of numbers, that translates to nearly 200,000 YouTube subscribers and more than 30 million views. Add to that nearly 36,000 Facebook followers and…
Read More4 Mobile Search Marketing Strategies for Marketers
With over 80% of internet users now owning a smartphone, more and more searches are being conducted via mobile devices. In fact, according to a study commissioned by Google, 42% of B2B researchers now use mobile for the purchase process. Sufficed say, if you have a poor search marketing strategy for mobile then you might…
Read MoreNew Manufacturing Jobs Require New Manufacturing Skills
Making spare parts doesn’t sound like ground zero for a technological revolution. But at a time when the entire manufacturing workforce is bracing itself for the changes sweeping the industry, the concept of “replacements” takes on extra resonance. I recently met with managers on the shop floor of an industrial machining company, discussing the challenge…
Read More4 Essential Email Workflows for Marketing Manufacturing Companies
Don’t be deceived. Setting manufacturing marketing workflows to send automated emails to your prospects is not just about the convenience factor for your end of the spectrum. Automated email workflows bridge the gap between your marketing and sales endeavors. More than just ensuring continuity when it comes to communicating with your leads and prospects, these emails…
Read More4 Reasons Videos are Taking Over Manufacturing Marketing
Let’s be honest, out of other types of B2B businesses to create engaging marketing content for, manufacturing is pretty up there when it comes to difficulty. Content for manufacturing can simply be a little too technical, convoluted, or highly niche. But not anymore. Since the rise of video marketing, manufacturing marketers have taken advantage of…
Read MoreIs Your Manufacturing Website Answering These 5 Important Questions?
In today’s business landscape, manufacturing websites are no longer just digital real estate to get found, but a lead generating and converting weapon for marketing and sales. Because the nature of manufacturing marketing has changed into a more user-driven transaction with the abundance of options for research online, manufacturers must ensure that their website answers…
Read MoreThe Do’s and Don’ts of Manufacturing Overseas
Outsourcing manufacturing is not simply a matter of profitability, but is also a matter of survival! If your firm is not able to cut costs to make up for economies of scale, you will not be able to keep your prices low enough to compete with more established competition! Don’t Select a Contract Manufacturer Based…
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