Posts Tagged ‘Location’
How to Choose a Location for Your Small Business
The location you choose for your business can be a make-or-break decision going forward. In Business Centers Make a Perfect First Office I discussed location a little but because it is so important, I thought I’d go into greater detail on choosing a location in general and more specifically to the post I just referenced,…
Read MoreHow to Find the Right Location for Your Franchise
It’s true what they say: location is everything when it comes to a brick-and-mortar store. In fact, not paying attention to location is one of the top reasons businesses—particularly restaurants—fail in their first year. Where Franchisees Go Wrong in Choosing a Location Before we get into tips for selecting the most strategic location for your franchise,…
Read More4 Tips for Moving Your Small Business to Europe
Many people dream of relocating to Europe to enjoy the beautiful weather and cultures. It’s easy to forget that Europe isn’t just one country, and actually includes 28 member states with different languages, cultures and cuisines. For anyone hoping to travel, relocating your business to Europe will offer incredible opportunities to grow, travel, and experience…
Read MoreMy First 3 Years as a Co-Franchisor in Review
PLAYLive, the innovative gaming franchise I am a minority owner of, is rapidly approaching its third year. As any franchisor knows, launching a new franchise brings an oscillating journey filled with learning curves, small wins, and hard work. Mainly, the process has brought a wealth of knowledge and experience that I want to share with…
Read More5 Ways to Increase Footfall in ANY Shop
Paying customers is what keeps any business or shop afloat; the more you have, the better. However, there are several stages in the process of a purchase decision and one is getting people through the doors. Once in, you can use a variety of appealing offers and marketing tools, such as posters, desktop roller banners…
Read MoreWhat is Proximity Based Marketing?
As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. A recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine. Moreover, approximately 80% of study participants said they…
Read MoreHow to Find the Right Office for Your Startup: A Case Study
Finding an office for entrepreneurs, and even larger startups, is a difficult process. It’s imperative to select a space of the correct size, in the right neighborhood, and at a price that’s manageable. A technology startup headquartered in San Francisco recently contacted us at TheSquareFoot about finding an office space for their growing New York…
Read More4 Top Reasons to Consider Relocating Your Small Business
Relocating your business can be a cause of great apprehension and anxiety, yet despite this more and more companies choose to move internationally each year. Why? Let’s take a look at some of the benefits that have small businesses jumping ship and swimming for pastures new. Find a New and Larger Customer Base Many small…
Read MoreCan WiFi Turn Around In-Store Marketing for Local Businesses?
Despite the flurry of innovations in digital marketing, local marketing in the brick and mortar environment is still for the most part fairly confined to traditional methods. While digital marketing tracks consumer patterns, records contact data and paves the way for personalization, in-store marketing still suffers from lack of these much coveted consumer touch-points. But…
Read MoreWhy Top eCommerce Sites are Building Physical Stores
At present, e-commerce giants are recognizing the importance of having physical stores alongside their online shops. The question is, why? Undoubtedly, technology significantly affects how people do business nowadays, especially when it comes to shopping. Although the number of online shoppers is incredibly growing, the majority of consumers still prefer to shop in physical stores.…
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