Posts Tagged ‘Lead Generation’
4 Lead Sources to Incorporate in Your B2B Inbound Marketing Strategy
So you have your blogging and your top and middle of the funnel marketing activities that enable you to attract visitors and turn them into leads. But what if I told you that you may be letting potential leads slip away by ignoring certain marketing pursuits or failing to integrate them with you inbound marketing…
Read MoreHow to Create the Perfect Lead Magnet for Your Business
Your email list is one of your most powerful assets. With a dedicated email list, you can build more trust with your audience, sell more products, and constantly put yourself at the front of your customers’ minds. But a lot of businesses struggle to acquire dedicated email subscribers. A big part of that is due…
Read MoreWhich Lead Generation Techniques are Right for Your Company?
Leads (solid ones anyway) can be hard to come by. You know you need to up the ante in the lead gen department, but figuring out what works and what doesn’t isn’t easy. Particularly when you don’t have a handle on the options available to you. The secret formula for success is different for every…
Read MoreCan Quora Act as a Source of Clients for Your Business?
I read through a lot of blogs and forums of an evening. I often find inspiration and motivation from other people’s success stories. I discovered a number of people discuss that they recommended Quora as a form of gaining site visits and client queries. I had heard of Quora before, but never actually used it…
Read MoreWin Fast, Lose Faster
Inevitably, as I do pipeline and deal reviews, I see sales people hanging onto too many bad deals. The deals are hopeless, the sales person may reluctantly admit it, but stubbornly wants to keep it in their active pipeline. These deals arise for all sorts of reasons, some good, but most bad. There are those…
Read MoreHigh Velocity Prospecting
I’m a huge fan of high velocity outbound calls—at least when done well. Recently, I needed to buy a new car. My current car was coming off lease, and I thought I’d take advantage of some of the end of quarter promotions. I did my research, narrowed down to a couple of different models, configured those models at the…
Read MoreWhat Will You Do with Your Inbound Sales Leads?
One of the biggest challenges for many small business owners is getting enough new sales leads—you’re always marketing and networking and getting customer referrals and buying PPC ads and posting on social media, all in the hope of finding new prospective customers. But ironically enough, many small business owners discover that once they get new…
Read MoreWant Powerful Leads? Do Better Homework!
How many times have you approached prospective customers only to see those leads tank? Well, there are good reasons that happens. Where did you get those leads in the first place? There are two types of lead generation, one based on inbound marketing and the other, outbound marketing. What’s Inbound Marketing? According to a definition on HubSpot:…
Read MoreThe Opportunities We Are Blind To
Content marketing is going to save the world! Customers will let their fingers do the digital walking, SEO, PPC and other techniques will enable those customers to find us, our marketing automation tools will capture and nurture those customers through their quest to learn, SDR’s will intercept them at just the right point and then…
Read More5 Ways to Increase Conversion Rate by Tweaking Your Forms
Forms are the lifeblood of your leads and when improperly optimized, conversion rates will fall faster than Myspace after Facebook. Why? Because forms are a point of friction on your site. Forms are the area where your target audience stop and ask, “Do I really want to hand over my contact information?” That being said, improving…
Read More