Posts Tagged ‘Innovation’
Intent Marketing for Franchises
What if you said, “I could use a cup of coffee!” and someone immediately brought you a cup? That’s pretty much what one licensed franchisor of Dunkin’ Donuts locations in Arizona did.
Read More A Lost Generation?
We need far more openness and entrepreneurial mentality in everything—schools, businesses, you name it. We need to stop boxing people in.
Read More If You Want to Disrupt Your Market, Look to the People on the Sidelines
A huge opportunity for entrepreneurs lies in taking advantage of that very slice of the market: The people who are sitting on the sideline, waiting for you to show them why they should even buy a particular type of product or service at all. This is disruptive innovation at its best, and it’s an increasingly viable way to achieve business success.
Read More Driving Change: Would You Be a Successful Chief Innovation Officer?
So how do you know if leading innovation is right for you (and your organization)? How do you know if you have what it takes to be the chief innovator at your company?
Read More Fuse American Culture with Your Own to Succeed
A laid-off MBA turned successful entrepreneur, Reema Khan explains the advantages of American culture for immpreneurs.
Read More How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers.
Read More 6 Big Small Business Trends for 2014 and Beyond
Thanks to technology and innovative thinking, the turn of the calendar each year brings some new or evolving trends with it when it comes to the small business landscape. For 2014 and beyond, here are some important small business trends of note.
Read More Does Your Culture Promote or Prevent Inventive Thinking?
If they were being truly honest, how would your employees describe your culture? Would they say it is like Israel, America or North Korea?
Read More Agility: The New Currency of Growth
Whether you are David and Goliath, Blockbuster and Netflix, the Encyclopedia Britannica and Google, agility is the new currency of growth. There’s more bad news for the heavyweights because even when they LOVE the lumbering giant, the little guy can unwittingly bring him down.
Read More The Evolution of Marketers
We talk a lot about how marketing has evolved in the face of social media, automation and other macro-trends. What gets lost, though, is how marketers have to adapt so these changes don’t overwhelm them.
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