Why Creating Change Requires an Emotional Connection

Why change? Should you change? Is it time to make a change? If not now, when? These are all questions organizations struggle with all the time. If things are going well, do you really want to rock the boat? If it ain’t broke, don’t fix it, right? There is no shortage of companies that had…

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3 Trends Changing the Future of Infrastructure Investment

The world wants more infrastructure—a lot more. Whichever forecast you read, the numbers are staggering. By 2020, China will have completed installation of 31,000 miles of high-speed rail networks. By 2030, homes will need to be built to accommodate an additional 165 million urban dwellers in India. And by 2040, 4,400 GW of additional power-generation capacity will need to be created…

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How Small Business Can Beat the Global Megacorporations

Looking for a good small business idea that could turn into a big business idea? If you are, I think we’re living in extremely exciting times and I say this because it’s clear to me that businesses we used to think were established and virtually untouchable are now vulnerable to startup competition. Some of these…

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3 Ways to Keep Your Business on the Brink of Innovation

One thing I have learned about growing a business through my own experience co-founding a nontraditional marketing agency is that it’s crucial to always keep thinking of new ways to be creative and innovative. No matter what you’re selling, you have lots of competition and need to be able to stand apart and show people how…

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What is Proximity Based Marketing?

As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. A recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine. Moreover, approximately 80% of study participants said they…

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5 Essential Tips for Developing a New Product

As a small-business owner, one thing you don’t lack for is ideas—they’re the key to your success, and you probably wouldn’t have struck out on your own without a surplus of creativity. Yet aside from innovation and entrepreneurship, just about every other aspect of developing a new product can pose an obstacle to the small-business…

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Standing Out: How to Sustain Your Competitive Edge

Having a competitive advantage means that you bring something unique to the table that your competitors do not. Depending on the industry you’re in, this can come from a number of different sources. For some, they offer the best technology, whereas for others they market to the proper demographic. Companies that keep a competitive advantage…

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How to Break the $10 Million Ceiling in Your Business

Getting over the $10 million hump in our business has taken some time and has not been an overnight process, as some might think. My company, Star Staffing, has been in business since 1998. I joined the company in 2009 as vice president, and my business partner transitioned from CFO to CEO. We worked tirelessly on repositioning ourselves…

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8 Myths That Can Inhibit Innovation in Your Business

Starting an entrepreneurial business, or maintaining the competitiveness of a mature business, requires innovation. Yet everyone I know seems to have a different perspective on what constitutes real innovation, and why is seems to happen so rarely. Another challenge is to debunk some of the common myths that seem prevent many from even assuming they…

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