Posts Tagged ‘Inbound Marketing’
Combining IN and OUT Marketing Proven the Best Choice
A new study says that neither inbound nor outbound marketing tactics alone are adequate to drive a business. What it takes is a combination of both. According to the Inbound Marketing Effectiveness Benchmark Study Report – Q2 2016 from Demand Metric and Act-On Software, most study participants agreed that a blend of tactics drives their businesses. What’s interesting…
Read MoreWhat Will You Do with Your Inbound Sales Leads?
One of the biggest challenges for many small business owners is getting enough new sales leads—you’re always marketing and networking and getting customer referrals and buying PPC ads and posting on social media, all in the hope of finding new prospective customers. But ironically enough, many small business owners discover that once they get new…
Read MoreWant Powerful Leads? Do Better Homework!
How many times have you approached prospective customers only to see those leads tank? Well, there are good reasons that happens. Where did you get those leads in the first place? There are two types of lead generation, one based on inbound marketing and the other, outbound marketing. What’s Inbound Marketing? According to a definition on HubSpot:…
Read More9 Inbound Marketing KPIs to Keep Track Of
Napoleon Bonaparte said, “War is ninety percent information,” and information is exactly the kind of weapon you can equip your business with when you track the performance of your inbound marketing activities. One of the biggest and best difference between inbound marketing and traditional marketing is that business are able to track and analyze every…
Read More6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI
To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand. In this blog I want to focus on the…
Read More8 Ways to Improve Your Online Content Marketing
It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. In the midst of such a content cataract, the question on everyone’s mind…
Read More5 Proven Digital Marketing Strategies for Small Businesses in 2016
As 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Article after article regales us with tales of the rise of corporate programmic ad buying, or how enterprise-level companies are using content marketing and rich media to produce a wellspring of…
Read MorePutting the “B” in B2B with Inbound Marketing
“If you build it, they will come.” Sorry, Kevin Costner, but in the world of online marketing and lead generation, it’s not enough to simply build a website. Yes, inbound marketing delivers a below-average cost per lead versus outbound strategies. However, in order to benefit from these cost savings, your business needs a concrete online lead…
Read MoreWhy Buyer Personas are Crucial to Inbound Marketing Success
Good morning/afternoon/evening/middle of the night. I would like to grab your attention briefly to talk a little bit about buyer personas and how they fit into your inbound marketing efforts. When it comes to developing your marketing and branding strategy, there is nothing more important than having a clear understanding of your target audience. In…
Read MoreWhat is an Inbound Marketing Campaign?
According to HubSpot, inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. After determining the message and goal, the campaign kicks off with a marketing offer—something valuable and relevant for your audience that you promote through your marketing channels. Next, you nurture the leads from…
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