As inbound marketers, we live and die on the quality of our content. If we continue delivering the information that visitors want in the manner that they want to digest it, we’ll see our leads from landing pages increase.
Consumer buying habits are constantly changing. To meet prospects at various mobile and web touchpoints, you can’t default to the same outbound marketing and sales strategies you’ve employed for years. Your marketing team needs to modernize its techniques to meet consumers where they are.
For the last five years or so, a tidal wave of inbound and content marketing adoption has roared through the marketing community. The digital ministry of propaganda (people like me) has helped fuel the adoption rush. Online communities have been developed to espouse the marketing virtues of content and inbound attraction.
Whether you’ve noticed it or not, Google has been making a lot of changes to its search algorithms – the search engine mogul has introduced 45 major algorithm updates in the last three years, in addition to about 600 small modifications it makes annually.
You’ve seen the challenge. You may have been challenged or challenged others; but, what remains is a lasting impression of how one campaign raised over 3,500 times what the entire organization raised in the same timeframe last year.
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