Local Service Ads is a product designed by Google specifically for local business leads. Originally called “home service ads,” it has since grown to encompass many more services and locations. These ads work well because they target people already poised for action, local searchers. Google local service ads differ from traditional Google ads several ways: […]
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Business Location Strategies for Startups and New SMEs
In How to Choose a Location for Your Small Business, I discussed picking a location based on customer and other factors, without considering the importance of search engine visibility. However, having a location strategy is as important as choosing a good location for customers and staff. In a business environment where search engine visibility is […]
5 Ways to Get More Calls from Google My Business
If you want to get more calls, Google My Business is a great place to look. Google makes it easy to call local businesses People searching for local searches are often primed to take action But none of this guarantees that they will call you. So what can you do to get more calls from […]
How Will Google+ Shutting Down Affect SEO?
Google is shutting down Google+. The shutdown will happen in a phased manner, and the deadline for the final closure is August 2019. Note that it will continue to work as an intra-company network even after August 2019. What does the shutting down of Google+ mean for your business’s SEO? You probably know the answer […]
Google’s Core Algorithm Update: Expertise, Authority, and Trust
One of the latest and most significant updates to the way Google ranks websites (its algorithm) came on August 2nd. Described as a “core algorithm” update it had a global roll out, affecting websites from multiple niches. From the numerous studies that followed there was a clear indication that health and YMYL (your money, your life) […]
How to Feature Your Business on Google Map Listings: The Local Pack
Google map listing placement is very important to local businesses. With more and more people using their mobile device to search (in 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones), the local map listings are one of the first things people see when they search for a local service or […]
4 Actionable Tips to Improve Your Website Speed
When you’re on the Internet, you can’t help but be impatient. With research showing that 47% of consumers expect a website to load within 2 seconds or less, and about 40% would leave if it takes more than 3 seconds, you could easily lose out a lot if you have a slow loading site. In […]
How to Spy on Your Competitors with Google My Business
In an effort to encourage more businesses to use the posts feature of Google My Business, Google has introduced a “Businesses like yours are posting!” section in the GMB dashboard. Updated regularly it gives a carousel of latest posts from nearby businesses in the same or similar industry. It tells you the name of the […]
GMB Website: Why You Should Create One
A GMB website will help with local SEO If you’re a business owner and a DYI digital marketer, you may have noticed in your Google my Business listing manager that there is a tab for a website. Clicking that tab will get you started to building your businesses GMB website. For any business without a website […]
5 Tips for SMBs Embracing the New Google Ads
If you manage or invest in paid search advertising, then you’ve probably heard the news that Google has flipped the switch from AdWords to Google Ads. In turn, the platform has seen a lot of changes with its interface and overall toolkit. But don’t be discouraged. The new Google Ads is actually quite user-friendly, making […]
