In an effort to encourage more businesses to use the posts feature of Google My Business, Google has introduced a “Businesses like yours are posting!” section in the GMB dashboard. Updated regularly it gives a carousel of latest posts from nearby businesses in the same or similar industry. It tells you the name of the […]
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GMB Website: Why You Should Create One
A GMB website will help with local SEO If you’re a business owner and a DYI digital marketer, you may have noticed in your Google my Business listing manager that there is a tab for a website. Clicking that tab will get you started to building your businesses GMB website. For any business without a website […]
5 Tips for SMBs Embracing the New Google Ads
If you manage or invest in paid search advertising, then you’ve probably heard the news that Google has flipped the switch from AdWords to Google Ads. In turn, the platform has seen a lot of changes with its interface and overall toolkit. But don’t be discouraged. The new Google Ads is actually quite user-friendly, making […]
GMB Questions & Answers: Most Underused Feature?
GMB Questions and Answers first started appearing on Google my Business back in August 2017. Initially only available on android devices, it later rolled out across all devices in early 2018. The feature allows consumers to ask questions such as: Does this restaurant offer gluten free options? How long is a consultation? How long does […]
Beginner’s Guide to Google Webmaster Tools
So, what is Google Webmaster Tools? Well, it’s certainly a case of ‘the clue is in the name.’ Google Webmaster Tools’ (GWMT) is an incredibly important toolset allowing website managers to communicate with Google and adjust how the search engine sees your site. It also helps them to spot and alert you to malware attacks. […]
A Guide to Algorithm-Proofing Your Online Marketing Strategy
Back in the day, online marketing didn’t have that much competition, and almost anyone who used it could achieve some success. However, once the Internet evolved into a sophisticated means, other companies, which were the front-runners, had to evolve as well. Those companies, like Google, Amazon, and Facebook, set the bar so high that other […]
10 Steps to Better Rankings in Google
Having a good ranking in Google is one of the best ways to ensure that your website or blog gets a steady stream of traffic. This means that you ultimately have more sales and a bigger income. Achieving a better ranking on search engines is not something that you achieve overnight, however, and you should […]
What Is Google’s Mobile First Index?
Google’s mobile first index was launched in 2015 and the full roll-out started at the beginning of 2018. Now Google indexes the mobile version of websites before the desktop version. If there is no mobile version the desktop index still comes into play; that’s why it is known as the ‘Mobile First Index’. How the […]
Is Your Mobile Website Fast Enough for Google?
Google has recently announced that a new speed ranking algorithm for mobile searches will be introduced in July 2018. This change will mean that the loading time of mobile website pages will become a ranking factor in mobile searches. Within the world of SEO, any change to the Google algorithm causes a certain amount of panic […]
Why You Need to Convert Your Website to HTTPS Now!
If your organization or business website still uses HTTP, it’s time to convert it to HTTPS! Many small-to-medium businesses and nonprofit organizations may not be aware that their websites’ http standards are outdated. Because many are without internal marketing or IT experts, this issue may be completely off their radar. What’s HTTPS? Here’s a good explanation: “HTTPS, the […]
