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3 SEO Ranking Factors to Work On in 2019

Jun 26, 2019 By Adam Stetzer

Every business owner wants to rank in Google. They understand this will be a key piece of their marketing toolkit to bring on new business. One of the biggest mysteries for them is their digital footprint. SEO is a part of that digital footprint that seems to be a foreign language to small business owners. […]

Filed Under: Online Marketing Tagged With: Blogging, Digital Marketing, Google+, Reviews, SEO

How to Use Google Ads Campaign Experiments

Jun 11, 2019 By SEER Interactive

Have you ever wanted to test a new bidding strategy, setting, or other element of your campaign with a fixed budget or duration? Campaign drafts and experiments in Google Ads let advertisers do just that. Experiments allow you to easily control and monitor a change without fully launching it across the whole campaign. This is […]

Filed Under: Online Marketing Tagged With: Advertising, Digital Marketing, Google+

Does Google Data Studio Sample Google Analytics Data?

May 20, 2019 By SEER Interactive

Google Data Studio, a free online data visualization tool, connects to a multitude of data sources including Google Analytics. If you have a very high volume of Google Analytics data, and use Data Studio for reporting and analysis, it’s possible you may experience data discrepancies between what the Google Analytics interface displays and what you see in […]

Filed Under: Online Marketing Tagged With: Analytics, Data, Google+

How to Leverage Google’s Smart Bidding

May 10, 2019 By SEER Interactive

It’s no secret that the digital marketing industry can and does change rapidly. As digital marketers, we need to be aware of it, embrace it, and learn how to thrive in this ever-changing landscape to stay competitive for the success of our audience. Google has been moving forward with more and more automation for Google […]

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Data, Google+

Google Discover: 3 Implications for Organic Search

Apr 4, 2019 By SEER Interactive

Google Discover is not only changing the way users find information, but it’s changing the organic search landscape as well. The re-branded Google Feed is essentially a query-less search, providing users with results before a search query is entered. However, before diving into the implications of Google Discover’s roll out, it’s important to understand how […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: Google+, Search, Website

New Update for Google Call-Only Ads Allows for Additional Lines of Text

Mar 28, 2019 By SEER Interactive

Google recently announced a new feature that they are rolling out for call-only ads, allowing additional lines of text consisting of two 30-character headlines. Call-only ads are designed to encourage users to easily call your business directly from a mobile device’s SERP. When a potential customer clicks your ad, the ad will then place a call to […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: Advertising, Google+, Search

What Local Businesses Can Learn Through Google Algorithm Updates

Mar 25, 2019 By Elvin Web Marketing

For anyone with a business that depends on the internet for a sizable share of their customer base, the instability of their search ranking can be maddening. They’re first one day, next time they look they’re down to number 7, the next time up to 3 and the next time off the first page completely. […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: Google+, Keywords, Search, Website

Google Changing from Search Engine to Answer Engine

Mar 18, 2019 By Elvin Web Marketing

I had a client call a couple weeks ago. She said, “John, I’ve watched our traffic over the last few weeks and it seems to be down.” I asked her if the calls were still coming in. She said, “Oh yes, we’re getting calls, just not as much traffic.” After we hung up, I thought […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: Google+, Search

Google Changing from Search Engine to Answer Engine

Mar 18, 2019 By Elvin Web Marketing

I had a client call a couple weeks ago. She said, “John, I’ve watched our traffic over the last few weeks and it seems to be down.” I asked her if the calls were still coming in. She said, “Oh yes, we’re getting calls, just not as much traffic.” After we hung up, I thought […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: Google+, Search

Google Ads’ Average Position Metric is Going Away

Mar 12, 2019 By SEER Interactive

In February, Google announced they plan to sunset the average position metric. While this change won’t take place until September 2019, it’s still a major announcement that has a lot of search marketers worried. After all, average position is one of the main metrics that advertisers look at when making manual bid adjustments and assessing visibility and […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Advertising, Data, Google+, Search

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