If you are a business owner, then it goes without saying that this year has been a rollercoaster for you. The coronavirus pandemic represents an existential threat to businesses everywhere. Lack of footfall, falling consumer confidence and rising unemployment are devastating for any industry. The resulting economic shakeup has left many concerned about their future. […]
GDPR
How Marketers Have Responded to GDPR
Recent regulatory changes in Europe have hit a wide range of industries, but few professionals have found themselves more buffeted by sweeping reforms than marketers. Marketing professionals have taken the changes to their industry in stride, however, and have rapidly responded to changes in the market like GDPR. If you’re a marketer who’s struggling to […]
The GDPR, Small Business, and a New International Paradigm
It’s not a coincidence—all those emails about changes in terms of service (ToS) agreements that you got in May were sent out because of something. That something is the General Data Protection Regulation (GDPR), legislation recently passed by the European Union (EU) to shore up data security, which took effect May 25, 2018. EU legislation? […]
1 Important Marketing Update to Know NOW
There’s a recent and very important marketing update you should know about for your small-medium business or nonprofit organization. It will require action. General Data Protection Regulation (GDPR) The GDPR is the newest European Union data privacy legislation that went into effect on May 25, 2018. According to CNET: “The regulation expands the scope of what companies […]
