Focus upon you as marketing genius Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? There’s an answer for that. The title of this insight helps us find a formula: LALA. […]
Flexibility
Pandemic-Proof Survival Guide For Small Businesses
In these uncertain times, there is no room for small businesses to remain complacent because in one harsh blow, your company can be the next casualty given the current economic situation. As most businesses are struggling to survive, many have realized the importance of resourcefulness and creativity to stay relevant. While it might not be […]
A Cure for Cold Feet: Why It’s Time to Open the Door to Outsourcing
Flexibility that speeds innovation while reducing your risk. Access to top talent, regardless of location or long-term interest. Fit-for-purpose teams that exist for only as long as you need them. Increased control over how your internal resources are used. Money saved across the board on benefits, training, office space, turnover, and downtime. Processes and protocols […]
The Tao of Entrepreneurship
Wu wei (無 爲) is often translated as non-action, and entrepreneurs seemingly couldn’t be further from this Taoist ideal. Yet, Sifu Adam Mizner may have a better translation of wu wei: non-preference. Preference, in this context of entrepreneurship, refers to being stuck on an idea that ultimately binds us to an increasingly risky and ultimately failing strategy or business model. Water is the essence […]
10 Keys to a Business Culture That Can Adapt Quickly
As an entrepreneur, you have to improvise and adapt quickly to survive and thrive in the face of the unpredictable challenges of the market. But this improvisation a not a comedy, although there are some distinct correlations, in relation to reacting, adapting, and communicating. In business and in comedy, you win most often with “Yes, […]
Do You Think You Are Flexible and Coachable?
As an early stage investor, the first test for me is whether “my” entrepreneur is flexible in both the plan and execution of his or her vision (since from experience almost everything about a business plan changes over time), and whether s/he, no matter what age or experience, is coachable. Doctoral theses have been written […]
10 Things That Actually Identify Your Brand
How do you define your brand? As your company’s reputation, name of a product or service that you are offering or something which comes to your customers’ mind when they think of your brand name? Truly speaking, it is a mix of all three. But what makes it a powerful brand is the strategy you […]
5 Ideas for Attracting Today’s Workforce with Tomorrow’s Workplace Perks
Take a quick look around, and it may seem like the future of work is changing faster than employers can keep up with. Worker life expectancies are increasing. Lifelong careers are being replaced by flex-time and freelancing. And some workers are being replaced altogether by rise of the machines. In this article, learn five ideas […]
Winning Companies Lead with a New Culture Mindset
With today’s interactive social media and the real-time Internet, both customers and employees see inside your company easily, so you can’t hide your real company culture. At the same time relationship perceptions have become the biggest drivers to customer loyalty and employee engagement. Thus in every business, big or small, culture can make or break […]
5 Reasons You Should Embrace the Freelancing Revolution
This is the golden age of entrepreneurship. Not only can many businesses ramp up and scale quickly through the use of web services, but hiring also has never been easier. That’s because the freelance revolution has changed how businesses hire workers—and made it much easier in the process. More than 34 percent of all employees […]
