Wu wei (無 爲) is often translated as non-action, and entrepreneurs seemingly couldn’t be further from this Taoist ideal. Yet, Sifu Adam Mizner may have a better translation of wu wei: non-preference. Preference, in this context of entrepreneurship, refers to being stuck on an idea that ultimately binds us to an increasingly risky and ultimately failing strategy or business model. Water is the essence […]
Kellen Kautzman
Kellen Kautzman
Kellen Kautzman is the founder and operator of Send It Rising Internet Marketing, a Las Vegas-based internet marketing agency. Kautzman is a well-regarded expert on growing small business with digital marketing and SEO, a public speaker, and published author of the book, “Everybody’s Doing It - Advertising Redefined by SEO Expert Kellen Kautzman”, which initially launched as the #1 New Release on Amazon.com in the SEO category.
