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Home / Archives for Engagement

Engagement

Do These 6 Practices to Raise Workforce Engagement

May 1, 2020 By Marty Zwilling

Whether you are an entrepreneur managing a startup, or a corporate executive with thousands of employees, it’s hard to ignore the evidence of big value from happy employees. According to a classic study from Deloitte, happy employees have been shown to be up to 20 percent more effective in the workplace than unhappy employees, as well […]

Filed Under: Leadership, People Skills Tagged With: Employees, Engagement

5 Innovative Ways to Engage Your Staff

Dec 26, 2019 By Annie Button

Ensuring employees feel engaged in the workplace is an effective yet often overlooked method of increasing productivity. Just think about it—if a staff member is feeling unmotivated and unchallenged, they simply aren’t going to produce their best work time and time again. In turn, their level of efficiency is going to drop which will then […]

Filed Under: Open Culture Tagged With: Employees, Engagement, Team

Engaged Employees Will Engage Customers

Nov 18, 2019 By Teresa Allen

My customer service keynote, A 2020 Service Strategy to Grow Your Business focuses on 5 specific strategies to grow your business through Common Sense Service. Today’s article focuses on Step TWO. (if you missed the article on Step 1 it can be found HERE): Evaluate what your organization needs to do to implement these important steps moving toward 2020: […]

Filed Under: Customer Service Tagged With: Customer Service, Employees, Engagement

New Survey Shows How People Interact with Brands on Social Media

Sep 23, 2019 By Elaine Fogel

A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media and how these interactions influence their buying decisions. The findings can help businesses understand how their social media interactions with consumers can boost brand awareness, build trust, and convert followers into loyal customers. Here are some […]

Filed Under: Online Marketing Tagged With: Branding, Engagement, Social Media

We Still Aren’t Wowing Customers

Apr 17, 2019 By Drew McLellan

According to a study from the Chief Marketing Officer (CMO) Council, brand managers and chief marketing officers admit they’re worried that their jobs are at risk because they aren’t knocking it out of the park when it comes to customer service—they’re not wowing customers. And I think they’re right. It’s just that important. The CMO Council […]

Filed Under: Customer Service, Run and Grow Tagged With: Customer Service, Engagement

How to Segment Your Email List to Boost Engagement and Sales

Feb 15, 2019 By Parker Davis

All of marketing can be summed up by one question: what do my customers want? Figuring out the answer is where the real work comes in. For most people, that answer is customized content. Pro Opinion reports that 77% of consumers want personalized content. In a world inundated with constant information, it makes sense that […]

Filed Under: Advertising and Lead Generation Tagged With: Customer Segmentation, Email, Engagement

What We Think of Our Customers Colors Our Engagement

Feb 8, 2019 By Dave Brock

Someone called seeking coaching on a specific deal. He had fallen into traps which blinded him in moving forward with a winning strategy. He started the conversation with, “The key decision-maker is really a jerk! He’s power hungry, his people want to do something with us, they’ve presented compelling arguments, but he doesn’t want to […]

Filed Under: Relationships Tagged With: Engagement, Relationships, Sales

How to Create the Perfect “About Us” Page in 5 Easy Steps

Jan 31, 2019 By Jared Carrizales

If someone is to do business with your company they need to trust that your team is experts who know what they’re doing. They need to see your business as an authority figure who has got the best solution to their problem. In a nutshell, this is what makes your ‘About Us’ page so crucial. […]

Filed Under: Online Marketing Tagged With: Engagement, Website

Creating a Supportive Work Environment Helps Your Bottom Line

Jan 25, 2019 By Andrej Kovacevic

One of the most rewarding aspects of owning and operating an SMB is the chance to make a difference in the lives of others around you, especially those who are employed by your company. Thus it is essential to create a superbly supportive and down-to-earth work environment. One can do this in numerous ways, depending […]

Filed Under: Open Culture Tagged With: Culture, Employees, Engagement

Digital Engagement

Jan 9, 2019 By Drew McLellan

It’s hard to imagine there is an active business today that doesn’t have some level of digital connection and engagement. But the truth is that how business leaders define engagement and the level in which they invest (time, money, staff, etc.) in that engagement is an incredibly wide range. Deloitte did a study for Connected Small […]

Filed Under: Online Marketing Tagged With: Digital Marketing, Engagement, Revenue

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