Ensuring employees feel engaged in the workplace is an effective yet often overlooked method of increasing productivity. Just think about it—if a staff member is feeling unmotivated and unchallenged, they simply aren’t going to produce their best work time and time again. In turn, their level of efficiency is going to drop which will then […]
Engagement
Engaged Employees Will Engage Customers
My customer service keynote, A 2020 Service Strategy to Grow Your Business focuses on 5 specific strategies to grow your business through Common Sense Service. Today’s article focuses on Step TWO. (if you missed the article on Step 1 it can be found HERE): Evaluate what your organization needs to do to implement these important steps moving toward 2020: […]
New Survey Shows How People Interact with Brands on Social Media
A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media and how these interactions influence their buying decisions. The findings can help businesses understand how their social media interactions with consumers can boost brand awareness, build trust, and convert followers into loyal customers. Here are some […]
We Still Aren’t Wowing Customers
According to a study from the Chief Marketing Officer (CMO) Council, brand managers and chief marketing officers admit they’re worried that their jobs are at risk because they aren’t knocking it out of the park when it comes to customer service—they’re not wowing customers. And I think they’re right. It’s just that important. The CMO Council […]
How to Segment Your Email List to Boost Engagement and Sales
All of marketing can be summed up by one question: what do my customers want? Figuring out the answer is where the real work comes in. For most people, that answer is customized content. Pro Opinion reports that 77% of consumers want personalized content. In a world inundated with constant information, it makes sense that […]
What We Think of Our Customers Colors Our Engagement
Someone called seeking coaching on a specific deal. He had fallen into traps which blinded him in moving forward with a winning strategy. He started the conversation with, “The key decision-maker is really a jerk! He’s power hungry, his people want to do something with us, they’ve presented compelling arguments, but he doesn’t want to […]
How to Create the Perfect “About Us” Page in 5 Easy Steps
If someone is to do business with your company they need to trust that your team is experts who know what they’re doing. They need to see your business as an authority figure who has got the best solution to their problem. In a nutshell, this is what makes your ‘About Us’ page so crucial. […]
Creating a Supportive Work Environment Helps Your Bottom Line
One of the most rewarding aspects of owning and operating an SMB is the chance to make a difference in the lives of others around you, especially those who are employed by your company. Thus it is essential to create a superbly supportive and down-to-earth work environment. One can do this in numerous ways, depending […]
Digital Engagement
It’s hard to imagine there is an active business today that doesn’t have some level of digital connection and engagement. But the truth is that how business leaders define engagement and the level in which they invest (time, money, staff, etc.) in that engagement is an incredibly wide range. Deloitte did a study for Connected Small […]
In Praise of Pushy Sales People
I probably should come out of the closet. I’m a pushy sales person. Perhaps some will recommend a 12 step program or some other therapy to make me less pushy. But, to be honest, I like being pushy. My customers and clients, for the most part, appreciate it too—though at some times my pushiness makes […]
