According to a study from the Chief Marketing Officer (CMO) Council, brand managers and chief marketing officers admit they’re worried that their jobs are at risk because they aren’t knocking it out of the park when it comes to customer service—they’re not wowing customers. And I think they’re right. It’s just that important. The CMO Council […]
Engagement
How to Segment Your Email List to Boost Engagement and Sales
All of marketing can be summed up by one question: what do my customers want? Figuring out the answer is where the real work comes in. For most people, that answer is customized content. Pro Opinion reports that 77% of consumers want personalized content. In a world inundated with constant information, it makes sense that […]
What We Think of Our Customers Colors Our Engagement
Someone called seeking coaching on a specific deal. He had fallen into traps which blinded him in moving forward with a winning strategy. He started the conversation with, “The key decision-maker is really a jerk! He’s power hungry, his people want to do something with us, they’ve presented compelling arguments, but he doesn’t want to […]
How to Create the Perfect “About Us” Page in 5 Easy Steps
If someone is to do business with your company they need to trust that your team is experts who know what they’re doing. They need to see your business as an authority figure who has got the best solution to their problem. In a nutshell, this is what makes your ‘About Us’ page so crucial. […]
Creating a Supportive Work Environment Helps Your Bottom Line
One of the most rewarding aspects of owning and operating an SMB is the chance to make a difference in the lives of others around you, especially those who are employed by your company. Thus it is essential to create a superbly supportive and down-to-earth work environment. One can do this in numerous ways, depending […]
Digital Engagement
It’s hard to imagine there is an active business today that doesn’t have some level of digital connection and engagement. But the truth is that how business leaders define engagement and the level in which they invest (time, money, staff, etc.) in that engagement is an incredibly wide range. Deloitte did a study for Connected Small […]
In Praise of Pushy Sales People
I probably should come out of the closet. I’m a pushy sales person. Perhaps some will recommend a 12 step program or some other therapy to make me less pushy. But, to be honest, I like being pushy. My customers and clients, for the most part, appreciate it too—though at some times my pushiness makes […]
Want to Fully Engage Employees? Use These Proven Strategies
The obvious purpose of strategic planning is to decide what you want to become. The not so obvious purpose is engaging the hearts and minds of every person in the organization to engage in the journey to get there. So what is it that engages us? We know that people have a deep desire to […]
How the Best Tech Companies Implement Employee Empowerment
“Empowering” employees sounds like a phony recruitment tactic. How is a business supposed to make employees feel inspired? It doesn’t seem very realistic. But at its core, employee empowerment is simply the practice of giving employees the autonomy to make decisions on matters related to their work. The concept stems from the notion that when authority and […]
The “Chaotic” Buying Process
We know the importance of the marketing and sales process. It provides us a structured, disciplined approach to engaging our buyers. In theory, it should help us help the customer in navigating their buying process. Sounds good, what could be simpler: start at the beginning, go step by step through each stage, reach the end […]
