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Home / Archives for Ed Roach

Ed Roach

When All Else Fails, Trust Your Brand!

Jan 31, 2014 By Ed Roach

We all have good days and bad days. What do you do when that stretches to weeks and months? Try determining the true reason for the slow-down before you take knee-jerk reactions.

Filed Under: Strategic Planning Tagged With: Branding, Ed Roach, Marketing, Mistakes, Overcoming Obstacles

What is Your Brand?

Jan 22, 2014 By Ed Roach

Some say, “I don’t need a brand.” Well frankly, you have one whether you want one or not. Essentially, your brand is your reputation. Every touch point in your company has an impact on your brand.

Filed Under: Marketing Your New Business Tagged With: Branding, Competitors, Differentiation, Ed Roach, Marketing, Professionalism

Small Business Brands Win with Boldness

Jan 9, 2014 By Ed Roach

When you’re seriously involved in branding small businesses, one clear thing you recognize is that small to medium size enterprises are hungry for a new approach. They’ve heard of branding through their trade publications and on the street.

Filed Under: Marketing Plans Tagged With: Branding, Competitors, Differentiation, Ed Roach, Marketing

When Salespeople Don’t Sell

Dec 26, 2013 By Ed Roach

What happens when sales people don’t do what they have the skills to do? When economies are good and businesses are humming along, many sales people joke that products sell themselves. But once the economy catches up and sales numbers drop, this is where the real talent rises to the surface.

Filed Under: Sales Activities Tagged With: Branding, Customer Service, Ed Roach, Marketing, Motivation, Relationships, Sales Strategies

Embrace the Limb

Nov 6, 2013 By Ed Roach

For all the words I write on branding, everything I’m saying boils down to this: if you’re not playing, you’re losing.

Filed Under: Marketing Plans Tagged With: Advertising, Branding, Differentiation, Ed Roach, Leadership

How Branding is Relevant in a Slow Economy

Oct 25, 2013 By Ed Roach

If you understand your brand and are passionate about it, then you have a better than average chance to weather the storm of a slow economy or recession. If you’ve been addressing brand issues and have built your company on values that are rock solid, then there is every reason that you will come out smiling at the other end of this down-turn.

Filed Under: Marketing Plans Tagged With: Branding, Competitors, Differentiation, Ed Roach, Marketing, Referrals

When Should a Company Re-Brand?

Oct 14, 2013 By Ed Roach

There are many good reasons why a company might want to re-brand. Entrepreneurs by their nature see the benefits in upping their game. Constantly raising the bar within their category keeps the competition on edge.

Filed Under: Marketing Plans Tagged With: Branding, Design, Ed Roach, Reinvention

How to Win with Compliance Branding

Sep 30, 2013 By Ed Roach

At the end of the day, adhering to industry, and government compliances makes you competent to do business within your category, but it does nothing to differentiate you. You are simply on an equal footing with your compliant competitors.

Filed Under: Marketing Innovations Tagged With: Branding, Differentiation, Ed Roach, Regulations, Tracking Data

10 Branding Cracks to Avoid

Sep 19, 2013 By Ed Roach

A brand by its nature has to be strong and stable. Owners of the brand have to be ever diligent to ensure its authenticity. Stake holders have an enormous impact on this stability. Stresses from the marketplace place a hefty strain on it

Filed Under: Innovation Tagged With: Branding, Culture, Design, Ed Roach, Learning, Mistakes, Personality, Solving Problems

How to Make Branding Pay Off For You

Sep 4, 2013 By Ed Roach

Your brand is your company’s reputation. It incorporates every touch point from within your company and outside of your company. It is how the principals, shareholders, customers, suppliers, and employees interact with the company.

Filed Under: Marketing Innovations Tagged With: Advertising, Branding, Customer Acquisition, Design, Ed Roach, Logos, reput

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