When you’re seriously involved in branding small businesses, one clear thing you recognize is that small to medium size enterprises are hungry for a new approach. They’ve heard of branding through their trade publications and on the street.
What happens when sales people don’t do what they have the skills to do? When economies are good and businesses are humming along, many sales people joke that products sell themselves. But once the economy catches up and sales numbers drop, this is where the real talent rises to the surface.
If you understand your brand and are passionate about it, then you have a better than average chance to weather the storm of a slow economy or recession. If you’ve been addressing brand issues and have built your company on values that are rock solid, then there is every reason that you will come out smiling at the other end of this down-turn.
There are many good reasons why a company might want to re-brand. Entrepreneurs by their nature see the benefits in upping their game. Constantly raising the bar within their category keeps the competition on edge.
At the end of the day, adhering to industry, and government compliances makes you competent to do business within your category, but it does nothing to differentiate you. You are simply on an equal footing with your compliant competitors.
A brand by its nature has to be strong and stable. Owners of the brand have to be ever diligent to ensure its authenticity. Stake holders have an enormous impact on this stability. Stresses from the marketplace place a hefty strain on it
Your brand is your company’s reputation. It incorporates every touch point from within your company and outside of your company. It is how the principals, shareholders, customers, suppliers, and employees interact with the company.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.