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Home / Archives for Ed Roach

Ed Roach

How Graphic Designers Are Missing the Boat on Branding

Aug 19, 2013 By Ed Roach

Graphic design firms have for years neglected a key space that can bring them a significant new stream of revenue. Most of this missed opportunity is due not understanding the opportunity of branding. For far too long, graphic designers have called developing logos “branding.”

Filed Under: Marketing Innovations Tagged With: Branding, Design, Ed Roach, Logos, Solving Problems

Acculturation and Brand Values

Aug 7, 2013 By Ed Roach

When I discuss branding with companies, one key element in our discussions are the company brand values. It is commonly understood and agreed that without them the company would cease to exist. They are the foundation of the company.

Filed Under: Innovation Tagged With: Branding, Culture, Decision Making, Ed Roach, Motivation, Values

Tell Past Customers Why You’re Still Relevant

Jul 22, 2013 By Ed Roach

If your brand is weak, it’s time you put a concentrated effort into shoring it up. Don’t delude yourself into thinking that what I am talking about is changing your logo and slogan. As a matter of fact ignore those items. Concentrate on your reputation.

Filed Under: Communication Tagged With: Branding, Customer Acquisition, Differentiation, Ed Roach, Referrals, Values, Word of Mouth

How to Cure WhirlyBrand

Jul 12, 2013 By Ed Roach

Is your brand in a whirl? Many a CEO have ignored the signs and are afraid to contact their brand doctors. Some fear the embarrassment of having to admit that they have long ignored the obvious and suffer from denial. Many simply have no idea why they are suffering and are just confused and anxious.

Filed Under: Innovation Tagged With: Branding, Competitors, Differentiation, Ed Roach, Leadership, Managing Employees, Networking, Purpose

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