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Home / Archives for Ed Roach

Ed Roach

Appearing to Do the Right Thing is the Wrong Thing in Branding

Jul 30, 2014 By Ed Roach

How many companies can you think of that tout customer service, great pricing, guarantees and transparency? They appear to be doing all the right things. The tricky word here is “appear.”

Filed Under: Marketing Your New Business Tagged With: Branding, Customer Service, Ed Roach, Mistakes, Social Media

The New Brand Benefit

Jul 3, 2014 By Ed Roach

In a lot of ways starting a business and giving birth to a new brand can be an exciting process. No one knows who you are yet, so they have nothing to build an opinion on.

Filed Under: Marketing Your New Business Tagged With: Blogging, Branding, Differentiation, Ed Roach, Facebook, Getting Started, LinkedIn, Public Relations

Brand Strategically: How to Tell When Your Graphic Designer Doesn’t “Get” Branding

Jun 10, 2014 By Ed Roach

A good percentage of graphic designers see branding or re-branding as nothing more than changing the logo and marketing materials—visual solution. The reasons SME’s have for needing branding typically have very little to do with visuals per se.

Filed Under: Marketing Plans Tagged With: Branding, Design, Ed Roach, Mistakes, Planning, Strategy

Objects May Be Closer Than They Appear!

May 28, 2014 By Ed Roach

I’m sure that there’s an expectation among your peers that your business will continue to thrive. Truth is, you’re doing quite well, by doing the things you do the same way you’ve been doing them since you first put your shingle out.

Filed Under: Innovation Tagged With: Branding, Ed Roach, Growth, Innovation, Reinvention

How Small Brand Awareness Works

May 7, 2014 By Ed Roach

Recently I’ve had the pleasure of being on an experts panel at Bob Proctor’s Matrixx event held in Toronto, Ontario. As an expert I did my best to assist individuals realize what their brand is or could be. It was an invigorating experience.

Filed Under: Marketing Your New Business Tagged With: Branding, Customer Experience, Ed Roach, Marketing, Mentoring

Place Brand Logo Puffery

Apr 23, 2014 By Ed Roach

Most cities, towns and countries who take on the task to develop their brands spend a great deal of money essentially changing their logos under the pretense that their logo is their brand.

Filed Under: Marketing Plans Tagged With: Branding, Ed Roach, Logos, Mistakes

How to Profit from Great Adventures

Apr 10, 2014 By Ed Roach

The opportunities we strive for manifest themselves in countless ways. Being in business for myself virtually my whole working career, places the responsibility of generating income squarely in my lap. One of the more interesting ways I’ve accomplished this is to develop my own opportunities and watch them grow.

Filed Under: Innovation Tagged With: Business Opportunity, Conferences, Ed Roach, Growth, Risks

You’re Stuck in a Rut

Mar 6, 2014 By Ed Roach

Because of their small size, SME’s (small to medium size enterprises) have little regard for professional marketing. They draw their inspiration from the leaders in their categories.

Filed Under: Marketing Plans Tagged With: Branding, Differentiation, Ed Roach, Marketing, Planning, Positioning

How to Avoid a Weak Brand in a Post-Patent World

Feb 19, 2014 By Ed Roach

Patents. They’re great things aren’t they? Have you given any thought to the day when that patent runs out? Maybe it seems so far away, that it simply isn’t on the radar.

Filed Under: Legal Tagged With: Branding, Competitors, Ed Roach, Mistakes, Patent

Developing a World-Class Brand

Feb 12, 2014 By Ed Roach

If you have a world-class brand, are you showing world-class quality at every turn? Is your brand involved in on-going training? It’s not just about customer service and brand awareness. It’s not that everyone knows your brand, it’s what their perception of your brand is.

Filed Under: Marketing Plans Tagged With: Blogging, Branding, Complaints, Ed Roach, Reviews

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