SEO for Ecommerce: 5 Steps to Selling More Online!

Building a professional business website, figuring out what to sell online, and generating converting traffic is easier said than done. Even after getting all the above nailed on, it can take years before you actually start bringing in a steady stream of sales. For a startup business looking to compete with industry giants, there is…

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3 Big Risks for E-tailers in 2019 + How to Handle Them

Each day, the world of ecommerce grows thicker with competition—making it an increasingly risky landscape for entrepreneurs to navigate. Yet the competitive nature of internet retail is only one risk facing prospective owners (and veteran ones) as we move closer to the end of 2018. If you want to avoid the blunders of highly visible…

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eCom in the Wild: Solving the Size Problem

Seer team members have a thing for shopping online and we geek out when we find a new company who provides an amazing online shopping experience. It’s not easy to woo marketers with marketing, but the following companies have stolen our hearts … and our dollars. eCom in the Wild is a new column that…

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The Pros and Cons of eCommerce

It is 2018 and shopping has now become synonymous with online retail as much as with physical stores. New businesses are faced with the challenge of deciding which route they should take, and existing ones are trying to weigh up the benefits of shifting into the alternative. The brick-and-mortar store might seem like it is…

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Small Business Survey Reveals Areas to Gain a Competitive Advantage

A recent survey of 1,794 small business owners revealed expected—and unexpected—results, some of which can help you find ways to better competitively position your business in the coming months and years. The first finding that surprised me is that well over half the respondents were women: 57 percent. Only 39 percent said they were male…

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How US Ecommerce Startups Can Easily Expand International Markets

Successful online ecommerce startups almost always can attribute their success to an ability to find and target new markets and audiences for their products. They are able to do this because they have the ability to differentiate themselves from competitors and more importantly they are able to successfully establish themselves in the new markets they…

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How to Provide Value to Your eCommerce Customers

Providing value is the ultimate goal of any self-respecting business venture. After all, the reason why customers opt for certain products and services instead of others has everything to do with how valued they feel. Consequently, the companies that manage to maximize their offerings in the eyes of consumers are the ones that tend to…

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How to Build Trust with Online Customers

In today’s digital economy, where more and more shopping is done online every day, companies everywhere are scrambling to expand their online offerings, and in the process of doing so are encountering the huge trust deficit that defines internet shopping. Around the globe, consumers are hungry for new products and services, but hesitant to embrace…

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Is Selling on Amazon FBA Worth It?

Amazon FBA, also known as Fulfillment by Amazon, is a fulfillment and distribution network that allows independent business owners to utilize Amazon’s assets to sell their products. This includes using their fulfillment centers for storage and their delivery vehicles for shipping. Amazon even offers to pack every shipment and provide customer service for all orders…

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New Conversational Commerce App Increases Online Sales

Is “conversational commerce” the next big improvement in online shopping? I hope so. I’m closely following the success of the new Octane AI conversational commerce app. It was announced this week along with convincing data on significant sales increases it generated by actual users. It works with Shopify, the shopping cart platform used by half a million…

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