Posts Tagged ‘Digital Marketing’
Digital Marketing Mistakes to Avoid
Digital marketing campaigns are a great way to grow an online audience and develop a brand image. However, with so many options available and even more emerging, some companies don’t know where to start.
Read More The Rise of the Digital and Mobile Customer
Our increasing trust in the mobile medium is beginning to reshape how we buy things, with mobile fast becoming the go-to option for consumer research and purchase decision.
Read More SEO Marketing Strategies: Inside a Digital Agency with Patrick Stox
Let’s talk SEO. Patrick Stox, SEO Project Supervisor at Thee Design Studios in Raleigh, North Carolina joins me to discuss SEO marketing strategies and what goes on at a digital agency.
Read More 11 Things You Need to Invest in Right Now to Grow Your Business Online
There is a seismic shift in how you as a business should be creating, thinking and evolving in the 21st century. It’s also called digital technology.
Read More Ad Retargeting: It’s About Context, Relevance & Value
The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time.
Read More How IBM Used Inbound Marketing to Thrive in the Digital Age
The digital consumer no longer needs to rely on traditional, interruptive outbound marketing tactics from brands trying to control their purchase decisions. They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing.
Read More 3 Reasons Email Marketing is More Powerful Than You Think
Email marketing is a great way to reach your customers wherever they are, and without having to spend a lot of money on ineffective techniques. However, with the rise of new digital marketing strategies, many companies have neglected or even abandoned their email campaigns for more current methods, despite the fact that email has been proven to generate results.
Read More Using Digital Influence to Enhance the In-Store Experience
From the perspective of the digital consumer, the lines between online and offline have blurred; given this, most are looking for integrated shopping experiences, and retailers better take note and do something about it.
Read More Why Native Advertising is Taking Over
There’s a lot of talk going on in the online marketing industry about the seemingly imminent takeover of native advertising. Advertisers, publishers, bloggers, and affiliates all seem to be ready and waiting for the shift from traditional banner ads to sponsored content, expecting native advertising to really step into the spotlight in 2014.
Read More Digital Marketers: Learn from the Mistakes of Others!
The digital marketing record books are filled with stories of brands that got it wrong, brands that accidently got it right and some that just missed the mark. While some mistakes lead to unexpected benefits, others have the potential to lead to the demise of brands and utter failure.
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