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Home / Archives for Differentiation

Differentiation

Are You Really Differentiated?

Feb 26, 2021 By Dave Brock

does-your-customer-understand-your-differentiation-

We all know the importance of differentiation. If we aren’t differentiated from the alternatives, how does the customer choose? If we can’t create differentiation, price becomes the differentiator. Years ago, the primary differentiator seemed to be our products/solutions. We sought to demonstrate the superiority of our offers by the capabilities we offered in our solutions. […]

Filed Under: Sales and Marketing Tagged With: Differentiation

How Your eLearning Business Can Rise Above the Competition

Jan 14, 2020 By Christopher Pappas

While there’s no doubt about the impact eLearning is having on the way we receive knowledge, it is still common for eLearning content creators to market their content along with other categories. Doing this not only lowers their chances of being found on SERP results but also inflates their marketing budgets significantly. So what should […]

Filed Under: Creating a Plan Tagged With: Competition, Differentiation, Planning

How to Create a Value Proposition That Helps Your Small Business Stand Out

Dec 30, 2019 By Gary Wilkinson

Consumers searching for products or services on the internet are inundated with options. Most people will keep clicking through search results until they either find a website that grabs their attention, or they are in a stupor caused by decision fatigue. Don’t be the site they skip over. Make sure your website stands out among […]

Filed Under: Marketing Your New Business Tagged With: Branding, Competitors, Differentiation, Value Proposition

7 Ways Your Small Business Can Compete with Amazon

Oct 17, 2019 By Lexie Lu

Competing against a giant such as Amazon seems almost impossible at first glance. They buy in bulk and can offer discounts you simply can’t cover, their inventory is massive and they ship in two short days for Prime listings. Amazon has even bought Whole Foods and now offers grocery delivery in a few select areas. […]

Filed Under: eCommerce Tagged With: Amazon, Competition, Differentiation

What Problem is Your Customer Really Trying to Solve?

Jun 28, 2019 By Dave Brock

The majority of sales people, unfortunately are just peddlers—walking, talking brochures. Needless to say, customers are finding digital sources of information much more useful than talking to those sales people. The data consistently shows customers limit contact with these types of sales people to the very end of the buying process. Some few sales people […]

Filed Under: Sales Activities Tagged With: Differentiation, Sales, Solving Problems, Value

Prospecting Differentiation

Jun 14, 2019 By Dave Brock

We want our prospecting efforts with customers to stand out. To, somehow, differentiate ourselves from the dozens of other prospecting calls or emails our customers receive. Unfortunately, our efforts at differentiation tend to focus on the wrong thing: we focus on us, ourselves, our companies, what we sell. This leads our prospecting conversations to discussions […]

Filed Under: Sales Activities Tagged With: Differentiation, Prospecting

Why Your Small Business Should Care More About Branding

Jun 10, 2019 By Lexie Lu

Your brand is more about how people see your business than how you present your business. While there are some things you can do to change people’s perceptions, many businesses don’t fully understand branding or have limited time to put into it. Small businesses may struggle to find the time and resources to get the […]

Filed Under: Marketing Plans Tagged With: Branding, Differentiation, Marketing

5 Ways to Make Your Company Stand Out

Jun 10, 2019 By Dave Berkus

There must be at least several companies out there right now positioning to compete with you. If you’re large enough, you may be the target, and if smaller, you are the minnow not the shark—and need to be agile and creative. The five strategies: Picking one to emphasize So, how do you position yourself to […]

Filed Under: Strategic Planning Tagged With: Differentiation, Pricing, Value

Your Core Competency and Why Not to Stray

May 17, 2019 By Dave Berkus

Consider your core. It is the one skill, process or advantage you have over your competition. Then think of all the things you do to surround that core with people and assets that complete your company and allow you to release your product or perform your service. Which of your IP assets is your core? […]

Filed Under: Creating a Plan Tagged With: Assets, Differentiation, Planning

5 Unusual Marketing Tactics That Actually Work

Apr 17, 2019 By Matthew Davies

Getting your message out into the world is an essential part of making it as a modern business, yet many entrepreneurs and business owners are finding it difficult if not downright impossible to set themselves apart from their competitors. Despite the increased reliance on digital technology across the marketing industry in recent years, too many […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Differentiation, Marketing

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